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ANALYSIS OF INTENT-DESIGN RELATIONSHIP FOR ARTIFICIAL INTELLIGENCE DESIGN AGENT MODEL BASED ON PRODUCT PURCHASING PROCESS

Part of: Design Support Tools

Published online by Cambridge University Press:  11 June 2020

M. Le  and
E.-C. Jung
M. Le*
Affiliation:
Seoul National University, Republic of Korea
E.-C. Jung
Affiliation:
Seoul National University, Republic of Korea
*
*lemeile@snu.ac.kr

Abstract

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This study aims at proposing an AI-agent model that helps designers to understand and interpret clients’ intent and create customized design outcomes. We recorded and analysed the purchasing process of collecting product information, selecting alternative products and making decision to understand the influence of artefacts on the client's intent during the purchasing process and collect the basic data for proposing an AI-agent model. We analysed the process by Linkography and found the relationship between the decision-making patterns and the artefacts that presented by the AI-agent.

Keywords

decision makingclient's needslinkographyartificial intelligence (AI)design tools
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 285 - 294
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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