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DATA-DRIVEN DESIGN IN CONCEPT DEVELOPMENT: SYSTEMATIC REVIEW AND MISSED OPPORTUNITIES

Published online by Cambridge University Press:  11 June 2020

A. Bertoni*
Affiliation:
Blekinge Institute of Technology, Sweden

Abstract

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The paper presents a systematic literature review investigating definitions, uses, and application of data-driven design in the concept development process. The analysis shows a predominance of the use of text mining techniques on social media and online reviews to identify customers’ needs, not exploiting the opportunity granted by the increased accessibility of IoT in cyber-physical systems. The paper argues that such a gap limits the potential of capturing tacit customers’ needs and highlights the need to proactively plan and design for a transition toward data-driven design.

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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