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DESIGNING FOR SUSTAINABLE BEHAVIOUR PRACTICES IN CONSUMERS: A CASE STUDY ON COMPOSTABLE MATERIALS FOR PACKAGING
Published online by Cambridge University Press: 11 June 2020
Abstract
When assessing the sustainability of a product, an ideal life cycle is considered which could include the “Use” and “End of Life” phases. Does human behaviour affect the environmental sustainability? This paper intends to propose a methodological framework for assessing sustainable behavioural scenarios. The framework will be then developed in a specific case study on Compostable Single Use Products (CSUPs), with the aim of designing the identity of compostable materials for packaging in order to guide consumers to behave in a sustainable way in CSUPs disposal phase.
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- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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- The Author(s), 2020. Published by Cambridge University Press
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