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TOWARD A COMPREHENSIVE DEFINITION OF THE NON-USER

Published online by Cambridge University Press:  11 June 2020

L. Augustin*
Affiliation:
Otto von Guericke University Magdeburg, Germany
B. Kokoschko
Affiliation:
Otto von Guericke University Magdeburg, Germany
M. Wiesner
Affiliation:
Otto von Guericke University Magdeburg, Germany
M. Schabacker
Affiliation:
Otto von Guericke University Magdeburg, Germany

Abstract

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The user has been very well defined over the last decades. With human-centered design becoming more widely applied within various industries, the user's needs are being taken into account more than ever. What is often overlooked is the user's counterpart: the non-user. Integrating the non-user into modern development projects provides great additional value. This paper is compiling current definitions in order to analyse them within the context of product development and to make a contribution toward a comprehensive definition of the non-user that can be applied to various disciplines.

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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