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Inspirational Stimuli Improve Idea Fluency during Ideation: A Replication and Extension Study with Eye-Tracking

Published online by Cambridge University Press:  26 May 2022

H. Dybvik ,
F. G. Abelson ,
P. Aalto ,
K. Goucher-Lambert  and
M. Steinert
H. Dybvik*
Affiliation:
Norwegian University of Science and Technology, Norway
F. G. Abelson
Affiliation:
Norwegian University of Science and Technology, Norway
P. Aalto
Affiliation:
Norwegian University of Science and Technology, Norway
K. Goucher-Lambert
Affiliation:
University of California, Berkeley, United States of America
M. Steinert
Affiliation:
Norwegian University of Science and Technology, Norway
*
henrikke.dybvik@ntnu.no

Abstract

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We replicate a design ideation experiment (Goucher-Lambert et al., 2019) with and without inspirational stimuli and extend data collection sources to eye-tracking and a think aloud protocol to provide new insights into generated ideas. Preliminary results corroborate original findings: inspirational stimuli have an effect on idea output and questionnaire ratings. Near and far inspirational stimuli increased participants’ idea fluency over time and were rated more useful than control. We further enable experiment reproducibility and provide publicly available data.

Keywords

design cognitionconceptual designeye trackingexperimentationreplication

Information

Type
Article
Information
Proceedings of the Design Society , Volume 2: DESIGN2022 , May 2022 , pp. 861 - 870
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2022.

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