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Nurture employees’ creative behaviors: unveiling the impact of design thinking on human organizational behavior

Published online by Cambridge University Press:  16 May 2024

Michele Melazzini  and
Gianluca Carella
Michele Melazzini*
Affiliation:
Department of Design, Politecnico di Milano, Italy
Gianluca Carella
Affiliation:
Department of Design, Politecnico di Milano, Italy MIT Morningside Academy for Design, Massachusetts Institute of Technology, United States of America
*
michele.melazzini@polimi.it

Abstract

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This research explores the impact of Design Thinking (DT) on Organizational Behaviour, explicitly focusing on individual employees, the micro-level of the organization. The research runs a single-case study within an Italian bank adopting DT through its HR department. The study proposes a model illustrating how DT adoption influences specific individual behavioral constructs: motivations, attitudes, capabilities, and creative behaviors. The study finds that fostering confidence in the creative process enhances human engagement and proactivity.

Keywords

design thinkingbehavioural designorganisational designorganisational behaviourdesign management
Type
Design Organisation, Collaboration and Management
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 295 - 304
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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