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Product changes from various viewpoints along the product lifecycle – an empirical study

Published online by Cambridge University Press:  16 May 2024

Julia Beibl*
Affiliation:
Hamburg University of Technology, Germany
Dieter Krause
Affiliation:
Hamburg University of Technology, Germany

Abstract

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From an economic perspective, the appeal of a product diminishes over time. However, volatile markets and divergent technological advancements make it challenging to anticipate when and to what extent changes will be necessary. Therefore, it is important to be able to integrate changes after a product's launch. This paper provides an overview of different perspectives on the product lifecycle. In addition, the paper presents an empirical study on implementing changes at an automobile manufacturer.

Type
Systems Engineering and Design
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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