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PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

Published online by Cambridge University Press:  26 May 2022

Z. Yan ,
T. Larsson  and
A. Larsson
Z. Yan
Affiliation:
Blekinge Institute of Technology, Sweden BIGmind Innovation, China
T. Larsson*
Affiliation:
Blekinge Institute of Technology, Sweden
A. Larsson
Affiliation:
Blekinge Institute of Technology, Sweden
*
tobias.larsson@bth.se

Abstract

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This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – SAIC Motor – can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system.

Keywords

product-service systems (PSS)experience designprototypingcase study

Information

Type
Article
Information
Proceedings of the Design Society , Volume 2: DESIGN2022 , May 2022 , pp. 1179 - 1188
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2022.

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