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Towards an Approach Integrating Various Levels of Data Analytics to Exploit Product-Usage Information in Product Development

  • Patrick Klein (a1), Wilhelm Frederik van der Vegte (a2), Karl Hribernik (a3) and Thoben Klaus-Dieter (a1)

Abstract

By applying data analytics to product usage information (PUI) from combinations of different channels, companies can get a more complete picture of their products’ and services’ Mid-Of-Life. All data, which is gathered within the usage phase of a product and which relates to a more comprehensive understanding of the usability of the product itself, can become valuable input. Nevertheless, an efficient use of such knowledge requires to setup related analysis capabilities enabling users not only to visualize relevant data, but providing development related knowledge e.g. to predict product behaviours not yet reflected by initial requirements.

The paper elaborates on explorations to support product development with analytics to improve anticipation of future usage of products and related services. The discussed descriptive, predictive and prescriptive analytics in given research context share the idea and overarching process of getting knowledge out of PUI data. By implementation of corresponding features into an open software platform, the application of advanced analytics for white goods product development has been explored as a reference scenario for PUI exploitation.

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Copyright

This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.

Corresponding author

Contact: Klein, Patrick, University Bremen, Faculty of Production Engineering, Germany, klp@biba.uni-bremen.de

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