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Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts

Part of: User-Centred Design

Published online by Cambridge University Press:  26 July 2019

Charlie Ranscombe ,
Jacob Rodda  and
Mark Johnson
Charlie Ranscombe*
Affiliation:
Swinburne University of Technology;
Jacob Rodda
Affiliation:
Swinburne University of Technology;
Mark Johnson
Affiliation:
Ford Design
*
Contact: Ranscombe, Charlie, Swinburne University of Technology, Architectural and Industrial Design, Australia, cranscombe@swin.edu.au

Abstract

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The prospect of autonomous vehicles and associated technologies has disrupted traditional modes of vehicle operation and ownership. This requires automotive designers to shift their focus from designing vehicle form to consider the design of transport experiences. As such, there is a need to explore how best to support automotive designers in communicating user experiences (UX) alongside the physical design of vehicles. This paper presents an industry case study conducted with Ford Design Asia Pacific to assess the embodiment of UX in early concepts. Attributes of generalised model for UX are mapped to designers' storyboard illustration for the experience of an advanced concept for an autonomous vehicle interior. Results show how a mix of captions, sketches of users and contextual features illustrate different attributes of user experience. From findings we conclude firstly, the need to develop a toolkit to help designers communicate descriptions of as yet designed interactions. We also conclude that sketching contextual features of experience can provide a starting point to develop aspects of UX that can be used to differentiate and identify the Ford brand.

Keywords

Autonomous VehiclesCase studyConceptual designExperience designVisualisation
Type
Article
Information
Proceedings of the Design Society: International Conference on Engineering Design , Volume 1 , Issue 1 , July 2019 , pp. 4039 - 4048
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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