It is proposed that a satisfactory criterion for an approximation to simple structure is the minimization of the sums of cross-products (across factors) of squares of factor loadings. This criterion is completely analytical and yields a unique solution; it requires no plotting, nor any decisions as to the clustering of variables into subgroups. The equations involved appear to be capable only of iterative solution; for more than three or four factors the computations become extremely laborious but may be feasible for high-speed electronic equipment. Either orthogonal or oblique solutions may be achieved. For illustrations, the Johnson-Reynolds study of “flow” and “selection” factors and the Thurstone box problem are reanalyzed. The presence of factorially complex tests produces a type of hyperplanar fit which the investigator may desire to adjust by graphical rotations; the smaller the number of such tests, the closer the criterion comes to approximating simple structure.