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A Two-Stage Algorithm for Assessing Violations of Additivity Via Axiomatic and Numerical Conjoint Analysis

Published online by Cambridge University Press:  01 January 2025

Thomas E. Nygren*
Affiliation:
The Ohio State University
*
Requests for reprints should be sent to Thomas E. Nygren, Department of Psychology, The Ohio State University, 404C West 17th Avenue, Columbus, OH 43210.

Abstract

An algorithm for assessing additivity conjunctively via both axiomatic conjoint analysis and numerical conjoint scaling is described. The algorithm first assesses the degree of individual differences among sets of rankings of stimuli, and subsequently examines either individual or averaged data for violations of axioms necessary for an additive model. The axioms are examined at a more detailed level than has been previously done. Violations of the axioms are broken down into different types. Finally, a nonmetric scaling of the data can be done based on either or both of two different badness-of-fit scaling measures. The advantages of combining all of these features into one algorithm for improving the diagnostic value of axiomatic conjoint measurement in evaluating additivity are discussed.

Information

Type
Computational Psychometrics
Copyright
Copyright © 1986 The Psychometric Society

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