Recent observational and theoretical findings have clarified the physical mechanisms which underlie magnetic activity production in stars, and point the way naturally to a number of new or more crisply defined questions, whose answers can lead to major progress in the near future. Concerning observational programs, a guiding principle has been evident throughout this symposium: We should rely heavily on the Sun for understanding the detailed physics of magnetic activity and its generation, while at the same time we study analogous stellar phenomena for comparison with the Sun, and for new insights and extension to different regions. I list below some broad observational areas in which conditions seem ripe for important progress in understanding solar and stellar magnetic activity, leaving to other summarizers the discussion of particular observational programs.