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  • Cited by 54
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    This article has been cited by the following publications. This list is generated based on data provided by CrossRef.
    Frías, Víctor M. Fortuny, Joan R. Guzmán, Sergio Santamaría, Pilar Martínez, Montserrat and Pérez, Víctor 2018. Estigma: la relevancia del contacto social en el trastorno mental. Enfermería Clínica, Vol. 28, Issue. 2, p. 111.
    Manago, Bianca Pescosolido, Bernice A and Olafsdottir, Sigrun 2018. Icelandic inclusion, German hesitation and American fear: A cross-cultural comparison of mental-health stigma and the media. Scandinavian Journal of Public Health, p. 140349481775033.
    Frías, Víctor M. Fortuny, Joan R. Guzmán, Sergio Santamaría, Pilar Martínez, Montserrat and Pérez, Víctor 2018. Stigma: The relevance of social contact in mental disorder. Enfermería Clínica (English Edition), Vol. 28, Issue. 2, p. 111.
    Booth, Richard G Allen, Britney N Bray Jenkyn, Krista M Li, Lihua and Shariff, Salimah Z 2018. Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis. JMIR Mental Health, Vol. 5, Issue. 2, p. e27.
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    Zolezzi, Monica Eltorki, Yassin Hassan Almaamoon, Mahmoud Fathy, Mahmoud and Omar, Nabil E. 2018. Outcomes of patient education practices to optimize the safe use of lithium: A literature review. Mental Health Clinician, Vol. 8, Issue. 1, p. 41.
    West, Keon Hotchin, Victoria and Wood, Chantelle 2017. Imagined contact can be more effective for participants with stronger initial prejudices. Journal of Applied Social Psychology, Vol. 47, Issue. 5, p. 282.
    Rüsch, Nicolas and Xu, Ziyan 2017. The Stigma of Mental Illness - End of the Story?. p. 451.
    Koschorke, Mirja Evans-Lacko, Sara Sartorius, Norman and Thornicroft, Graham 2017. The Stigma of Mental Illness - End of the Story?. p. 67.
    Isaksson, A. Corker, E. Cotney, J. Hamilton, S. Pinfold, V. Rose, D. Rüsch, N. Henderson, C. Thornicroft, G. and Evans-Lacko, S. 2017. Coping with stigma and discrimination: evidence from mental health service users in England. Epidemiology and Psychiatric Sciences, p. 1.
    Sampogna, G. Bakolis, I. Evans-Lacko, S. Robinson, E. Thornicroft, G. and Henderson, C. 2017. The impact of social marketing campaigns on reducing mental health stigma: Results from the 2009–2014 Time to Change programme. European Psychiatry, Vol. 40, Issue. , p. 116.
    Angermeyer, Matthias C. van der Auwera, Sandra Carta, Mauro G. and Schomerus, Georg 2017. Public attitudes towards psychiatry and psychiatric treatment at the beginning of the 21st century: a systematic review and meta-analysis of population surveys. World Psychiatry, Vol. 16, Issue. 1, p. 50.
    Yeh, Marie A. Jewell, Robert D. and Thomas, Veronica L. 2017. The Stigma of Mental Illness: Using Segmentation for Social Change. Journal of Public Policy & Marketing, Vol. 36, Issue. 1, p. 97.
    Taschler, Miriam and West, Keon 2017. Contact with Counter-Stereotypical Women Predicts Less Sexism, Less Rape Myth Acceptance, Less Intention to Rape (in Men) and Less Projected Enjoyment of Rape (in Women). Sex Roles, Vol. 76, Issue. 7-8, p. 473.
    Gronholm, Petra C. Henderson, Claire Deb, Tanya and Thornicroft, Graham 2017. Interventions to reduce discrimination and stigma: the state of the art. Social Psychiatry and Psychiatric Epidemiology, Vol. 52, Issue. 3, p. 249.
    Corrigan, Patrick W. Schomerus, Georg Shuman, Valery Kraus, Dana Perlick, Debbie Harnish, Autumn Kulesza, Magdalena Kane-Willis, Kathleen Qin, Sang and Smelson, David 2017. Developing a research agenda for reducing the stigma of addictions, part II: Lessons from the mental health stigma literature. The American Journal on Addictions, Vol. 26, Issue. 1, p. 67.
    Reavley, N. J. Jorm, A. F. and Morgan, A. J. 2016. Beliefs about dangerousness of people with mental health problems: the role of media reports and personal exposure to threat or harm. Social Psychiatry and Psychiatric Epidemiology, Vol. 51, Issue. 9, p. 1257.
    Thornicroft, Graham Mehta, Nisha Clement, Sarah Evans-Lacko, Sara Doherty, Mary Rose, Diana Koschorke, Mirja Shidhaye, Rahul O'Reilly, Claire and Henderson, Claire 2016. Evidence for effective interventions to reduce mental-health-related stigma and discrimination. The Lancet, Vol. 387, Issue. 10023, p. 1123.
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Influence of Time to Change's social marketing interventions on stigma in England 2009-2011

  • Sara Evans-Lacko (a1), Estelle Malcolm (a1), Keon West (a2), Diana Rose (a3), Jillian London (a3), Nicolas Rüsch (a4), Kirsty Little (a3), Claire Henderson (a3) and Graham Thornicroft (a3)...
Abstract
Background

England's Time To Change (TTC) social marketing campaign emphasised social contact between people with and without mental health problems to reduce stigma and discrimination.

Aims

We aimed to assess the effectiveness of the mass media component and also that of the mass social contact events.

Method

Online interviews were performed before and after each burst of mass media social marketing to evaluate changes in knowledge, attitudes and behaviour and associations between campaign awareness and outcomes. Participants at social contact events were asked about the occurrence and quality of contact, attitudes, readiness to discuss mental health and intended behaviour towards people with mental health problems.

Results

Prompted campaign awareness was 38-64%. A longitudinal improvement was noted for one intended behaviour item but not for knowledge or attitudes. Campaign awareness was positively associated with greater knowledge (β = 0.80, 95% CI 0.52-1.08) and more favourable attitudes (commonality OR 1.37, 95% CI 1.10-1.70; dangerousness OR 1.41, 95% CI 1.22-1.63) and intended behaviour (β = 0.75, 95% CI 0.53-0.96). Social contact at events demonstrated a positive impact (M=2.68) v. no contact (M = 2.42) on perceived attitude change; t(211)= 3.30, P=0.001. Contact quality predicted more positive attitude change (r=0.33, P<0.01) and greater confidence to challenge stigma (r=0.38, P<0.01).

Conclusions

The favourable short-term consequences of the social marketing campaign suggest that social contact can be used by anti-stigma programmes to reduce stigma.

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Copyright
COPYRIGHT: © Royal College of Psychiatrists, 2013
Royal College of Psychiatrists, This paper accords with the NIH Public Access policy and is governed by the licence available athttp://www.rcpsych.ac.uk/pdf/NIH%20licence%20agreement.pdf
Corresponding author
Dr Claire Henderson, Health Service and Population Research Department, Institute of Psychiatry, PO Box 29, De Crespigny Park, London SE5 8AF, UK. Email: Claire.1.henderson@kcl.ac.uk
Footnotes
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Declaration of interest

G.T. has received grants for stigma-related research in the past 5 years from Lundbeck UK and from the National institute for Health Research, and has acted as a consultant to the UK Office of the Chief Scientist.

Footnotes
References
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  • Cited by 54
  • Cited by
    Crossref Citations
    Crossref logo
    This article has been cited by the following publications. This list is generated based on data provided by CrossRef.
    Frías, Víctor M. Fortuny, Joan R. Guzmán, Sergio Santamaría, Pilar Martínez, Montserrat and Pérez, Víctor 2018. Estigma: la relevancia del contacto social en el trastorno mental. Enfermería Clínica, Vol. 28, Issue. 2, p. 111.
    Manago, Bianca Pescosolido, Bernice A and Olafsdottir, Sigrun 2018. Icelandic inclusion, German hesitation and American fear: A cross-cultural comparison of mental-health stigma and the media. Scandinavian Journal of Public Health, p. 140349481775033.
    Frías, Víctor M. Fortuny, Joan R. Guzmán, Sergio Santamaría, Pilar Martínez, Montserrat and Pérez, Víctor 2018. Stigma: The relevance of social contact in mental disorder. Enfermería Clínica (English Edition), Vol. 28, Issue. 2, p. 111.
    Booth, Richard G Allen, Britney N Bray Jenkyn, Krista M Li, Lihua and Shariff, Salimah Z 2018. Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis. JMIR Mental Health, Vol. 5, Issue. 2, p. e27.
    West, Keon 2018. Understanding and Reducing Sexual Prejudice in Jamaica: Theoretical and Practical Insights From a Severely Anti-Gay Society. The Journal of Sex Research, Vol. 55, Issue. 4-5, p. 472.
    Bassett, Andrew Mark de Souza, Savia Williams, Ruth and Lempp, Heidi 2018. Rheumatoid Arthritis Portrayal by UK National Newspapers 2011–2016: A Service User - Led Thematic Analysis of Language Used. BMC Rheumatology, Vol. 2, Issue. 1,
    West, Keon 2018. Naked and Unashamed: Investigations and Applications of the Effects of Naturist Activities on Body Image, Self-Esteem, and Life Satisfaction. Journal of Happiness Studies, Vol. 19, Issue. 3, p. 677.
    Zolezzi, Monica Eltorki, Yassin Hassan Almaamoon, Mahmoud Fathy, Mahmoud and Omar, Nabil E. 2018. Outcomes of patient education practices to optimize the safe use of lithium: A literature review. Mental Health Clinician, Vol. 8, Issue. 1, p. 41.
    West, Keon Hotchin, Victoria and Wood, Chantelle 2017. Imagined contact can be more effective for participants with stronger initial prejudices. Journal of Applied Social Psychology, Vol. 47, Issue. 5, p. 282.
    Rüsch, Nicolas and Xu, Ziyan 2017. The Stigma of Mental Illness - End of the Story?. p. 451.
    Koschorke, Mirja Evans-Lacko, Sara Sartorius, Norman and Thornicroft, Graham 2017. The Stigma of Mental Illness - End of the Story?. p. 67.
    Isaksson, A. Corker, E. Cotney, J. Hamilton, S. Pinfold, V. Rose, D. Rüsch, N. Henderson, C. Thornicroft, G. and Evans-Lacko, S. 2017. Coping with stigma and discrimination: evidence from mental health service users in England. Epidemiology and Psychiatric Sciences, p. 1.
    Sampogna, G. Bakolis, I. Evans-Lacko, S. Robinson, E. Thornicroft, G. and Henderson, C. 2017. The impact of social marketing campaigns on reducing mental health stigma: Results from the 2009–2014 Time to Change programme. European Psychiatry, Vol. 40, Issue. , p. 116.
    Angermeyer, Matthias C. van der Auwera, Sandra Carta, Mauro G. and Schomerus, Georg 2017. Public attitudes towards psychiatry and psychiatric treatment at the beginning of the 21st century: a systematic review and meta-analysis of population surveys. World Psychiatry, Vol. 16, Issue. 1, p. 50.
    Yeh, Marie A. Jewell, Robert D. and Thomas, Veronica L. 2017. The Stigma of Mental Illness: Using Segmentation for Social Change. Journal of Public Policy & Marketing, Vol. 36, Issue. 1, p. 97.
    Taschler, Miriam and West, Keon 2017. Contact with Counter-Stereotypical Women Predicts Less Sexism, Less Rape Myth Acceptance, Less Intention to Rape (in Men) and Less Projected Enjoyment of Rape (in Women). Sex Roles, Vol. 76, Issue. 7-8, p. 473.
    Gronholm, Petra C. Henderson, Claire Deb, Tanya and Thornicroft, Graham 2017. Interventions to reduce discrimination and stigma: the state of the art. Social Psychiatry and Psychiatric Epidemiology, Vol. 52, Issue. 3, p. 249.
    Corrigan, Patrick W. Schomerus, Georg Shuman, Valery Kraus, Dana Perlick, Debbie Harnish, Autumn Kulesza, Magdalena Kane-Willis, Kathleen Qin, Sang and Smelson, David 2017. Developing a research agenda for reducing the stigma of addictions, part II: Lessons from the mental health stigma literature. The American Journal on Addictions, Vol. 26, Issue. 1, p. 67.
    Reavley, N. J. Jorm, A. F. and Morgan, A. J. 2016. Beliefs about dangerousness of people with mental health problems: the role of media reports and personal exposure to threat or harm. Social Psychiatry and Psychiatric Epidemiology, Vol. 51, Issue. 9, p. 1257.
    Thornicroft, Graham Mehta, Nisha Clement, Sarah Evans-Lacko, Sara Doherty, Mary Rose, Diana Koschorke, Mirja Shidhaye, Rahul O'Reilly, Claire and Henderson, Claire 2016. Evidence for effective interventions to reduce mental-health-related stigma and discrimination. The Lancet, Vol. 387, Issue. 10023, p. 1123.
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Influence of Time to Change's social marketing interventions on stigma in England 2009-2011

  • Sara Evans-Lacko (a1), Estelle Malcolm (a1), Keon West (a2), Diana Rose (a3), Jillian London (a3), Nicolas Rüsch (a4), Kirsty Little (a3), Claire Henderson (a3) and Graham Thornicroft (a3)...
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