‘Neuroreductionism’ is the tendency to reduce complex mental phenomena to brain states, confusing correlation for physical causation. In this paper, we illustrate the dangers of this popular neuro-fallacy, by looking at an example drawn from the media: a story about ‘hypoactive sexual desire disorder’ in women. We discuss the role of folk dualism in perpetuating such a confusion, and draw some conclusions about the role of ‘brain scans’ in our understanding of romantic love.
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