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Different heuristics and same bias: A spectral analysis of biased judgments and individual decision rules

Published online by Cambridge University Press:  01 January 2023

Ola Svenson*
Affiliation:
Risk Analysis, Social and Decision Research Unit, Department of Psychology, Stockholm University, Sweden, and Decision Research, Eugene, OR, USA
Nichel Gonzalez
Affiliation:
Social and Decision Research Unit, Department of Psychology, Stockholm University, Sweden
Gabriella Eriksson
Affiliation:
Leeds University Business School, Leeds, UK, and Swedish Road and Transportation Research Institute, Linköping, Sweden
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Abstract

We used correlation and spectral analyses to investigate the cognitive structures and processes producing biased judgments. We used 5 different sets of driving problems to exemplify problems that trigger biases, specifically: (1) underestimation of the impact of occasional slow speeds on mean speed judgments, (2) overestimation of braking capacity after a speed increase, (3) the time saving bias (overestimation of the time saved by increasing a high speed further, and underestimation of time saved when increasing a low speed), (4) underestimation of increase of fatal accident risk when speed is increased, and (5) underestimation of the increase of stopping distance when speed is increased. The results verified the predicted biases. A correlation analysis found no strong links between biases; only accident risk and stopping distance biases were correlated significantly. Spectral analysis of judgments was used to identify different decision rules. Most participants were consistent in their use of a single rule within a problem set with the same bias. The participants used difference, average, weighed average and ratio rules, all producing biased judgments. Among the rules, difference rules were used most frequently across the different biases. We found no personal consistency in the rules used across problem sets. The complexity of rules varied across problem sets for most participants.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2018] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Table 1: Average judgments and differences between average judgments and correct values. Some participants’ judgments were not analyzed because of incomplete or unreasonable answers specified in the text.

Figure 1

Table 2: Product-moment correlations between the size of a bias and individual difference scales.

Figure 2

Table 3: Distribution of number of solutions across the 4 problems in each problem set. J is the judgment and the formulas describe the operations needed to arrive at a judgment.

Figure 3

Table 4: Consistency of rules applied (used in 3 or more of 4 problems in a problem set). Distribution of participants using a judgment rule consistently for each problem set. J is the judgment and the formulas describe the operations needed to arrive at a judgment.

Figure 4

Table 5: Correlations in rule complexity (rank ordered from simpler to more complex) between problem sets. When a participant used the same rule in 3 out of 4 problems in a set, the participant was classified as a user of that rule and represented in the table. Unknown and correct rule participants were not included. Number of participants below each correlation.

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