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The ‘Netflix plus model’: can subscription financing improve access to medicines in low- and middle-income countries?

Published online by Cambridge University Press:  03 March 2020

Avi Cherla
Affiliation:
Department of Health Policy, London School of Economics and Political Science, London, UK Department of Global Health and Development, London School of Hygiene and Tropical Medicine, London, UK
Natasha Howard
Affiliation:
Department of Global Health and Development, London School of Hygiene and Tropical Medicine, London, UK
Elias Mossialos*
Affiliation:
Department of Health Policy, London School of Economics and Political Science, London, UK
*
*Corresponding author. Email: e.a.mossialos@lse.ac.uk
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Abstract

At present, pay for prescription models are insufficient at containing costs and improving access to medicines. Subscription financing through tenders, licensing fees and unrestricted or fixed volumes can benefit stakeholders across the supply chain. Pharmaceutical manufacturers can reduce the need for marketing expenses and gain certainty in revenue. This will decrease costs, improve predictability in budget expenditure for payers and remove price as a barrier of access from patients. Inherently, low- and middle-income countries lack the purchasing power to leverage price discounts through typical price arrangements. These markets can realise substantial savings for branded and generic medicines through subscription financing. Procuring of on-patent and off-patent drugs requires separate analysis for competition effects, the length of contract and encouraging innovation in the medicine pipeline. Prices of competitive on-patent medicines and orphan drugs can be reduced through increased competition and volume. Furthermore, pooling expertise and resources through joint procurement has the potential for greater savings. Incentivising research and development within the pharmaceutical industry is essential for sustaining a competitive market, preventing monopolies and improving access to expensive treatments. However, technical capacity, forecasting demand and the quality of generic medicines present limitations which necessitate government support and international partnerships. Ultimately, improving access requires progressive financing mechanisms with patients and cost containment in mind.

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use.
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Copyright © The Author(s) 2020. Published by Cambridge University Press
Figure 0

Table 1. International joint procurement strategies for medicines