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Telehealth and racial disparities in colorectal cancer screening: A pilot study of how virtual clinician characteristics influence screening intentions

Published online by Cambridge University Press:  08 April 2022

Eric J. Cooks*
Affiliation:
STEM Translational Communication Center, College of Journalism and Communications, University of Florida, Gainesville, FL, USA
Kyle A. Duke
Affiliation:
Department of Statistics, North Carolina State University, Raleigh, NC, USA
Jordan M. Neil
Affiliation:
Massachusetts General Hospital, Harvard University, Cambridge, MA, USA
Melissa J. Vilaro
Affiliation:
STEM Translational Communication Center, College of Journalism and Communications, University of Florida, Gainesville, FL, USA
Danyell Wilson-Howard
Affiliation:
Department of Chemistry, Bethune-Cookman University, Daytona Beach, FL, USA
Francois Modave
Affiliation:
Department of Health Outcomes and Biomedical Informatics, College of Medicine, University of Florida, Gainesville, FL, USA
Thomas J. George
Affiliation:
Division of Hematology & Oncology, Department of Medicine, College of Medicine, University of Florida, Gainesville, FL, USA
Folakemi T. Odedina
Affiliation:
Department of Pharmacotherapy and Translational Research, College of Pharmacy, University of Florida, Gainesville, FL, USA
Benjamin C. Lok
Affiliation:
Department of Computer & Information Science & Engineering, College of Engineering, University of Florida, Gainesville, FL, USA
Peter Carek
Affiliation:
Department of Community Health and Family Medicine, University of Florida, Gainesville, FL, USA
Eric B. Laber
Affiliation:
Department of Statistical Science, Duke University, Durham, NC, USA
Marie Davidian
Affiliation:
Department of Statistics, North Carolina State University, Raleigh, NC, USA
Janice L. Krieger
Affiliation:
STEM Translational Communication Center, College of Journalism and Communications, University of Florida, Gainesville, FL, USA
*
Address for correspondence: E. J. Cooks, PhD, STEM Translational Communication Center, College of Journalism and Communications, University of Florida, Gainesville, FL, USA. Email: ecooks@ufl.edu
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Abstract

Introduction:

Racial disparities in colorectal cancer (CRC) can be addressed through increased adherence to screening guidelines. In real-life encounters, patients may be more willing to follow screening recommendations delivered by a race concordant clinician. The growth of telehealth to deliver care provides an opportunity to explore whether these effects translate to a virtual setting. The primary purpose of this pilot study is to explore the relationships between virtual clinician (VC) characteristics and CRC screening intentions after engagement with a telehealth intervention leveraging technology to deliver tailored CRC prevention messaging.

Methods:

Using a posttest-only design with three factors (VC race-matching, VC gender, intervention type), participants (N = 2267) were randomised to one of eight intervention treatments. Participants self-reported perceptions and behavioral intentions.

Results:

The benefits of matching participants with a racially similar VC trended positive but did not reach statistical significance. Specifically, race-matching positively influenced screening intentions for Black participants but not for Whites (b = 0.29, p = 0.10). Importantly, perceptions of credibility, attractiveness, and message relevance significantly influenced screening intentions and the relationship with race-matching.

Conclusions:

To reduce racial CRC screening disparities, investments are needed to identify patient-focused interventions to address structural barriers to screening. This study suggests that telehealth interventions that match Black patients with a Black VC can enhance perceptions of credibility and message relevance, which may then improve screening intentions. Future research is needed to examine how to increase VC credibility and attractiveness, as well as message relevance without race-matching.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of The Association for Clinical and Translational Science
Figure 0

Fig. 1. Images of the Meet ALEX (Agent Leveraging Empathy for eXams) virtual clinicians.

Figure 1

Table 1. Sociodemographic characteristics of participants (N = 2267)

Figure 2

Table 2. Proportion of participant responses across items, overall and by race

Figure 3

Table 3. Proportion of participant responses across items, overall and by participant race/virtual clinician (VC) race-matching

Figure 4

Fig. 2. Interaction effect of participant race and virtual clinician (VC) race-matching on colorectal cancer (CRC) screening intention.

Figure 5

Table 4. Regression of participant race, race-matching, and intervention type on virtual clinician (VC) credibility, VC attractiveness, message relevance, and colorectal cancer (CRC) screening intention

Figure 6

Fig. 3. A conceptual model of parallel mediation depicting the indirect effects of race-matching x participant race through virtual clinician (VC) credibility, VC attractiveness, and perceived message relevance on participant colorectal cancer (CRC) screening intention. Note. Three direct effects of race-matching × participant race on intent are presented, each controlling for the mediator in the regression model (M1, M2, M3); Solid lines represent statistically significant relationships; *P < 0.05; **P < 0.01; **P < 0.001.

Figure 7

Table 5. Path coefficients from the parallel mediation model illustrated in Fig. 3

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