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Artificial creativity in design: a theory-based framework for implementation

Published online by Cambridge University Press:  27 August 2025

Qihao Zhu*
Affiliation:
Singapore University of Technology and Design, Singapore
Jianxi Luo
Affiliation:
City University of Hong Kong, Hong Kong

Abstract:

This paper presents a novel framework for Artificial Creativity (AC) in design, emphasizing the co-development of problem and solution spaces. Grounded in cognitive psychology and design theories, the framework leverages advancements in artificial intelligence (AI), particularly generative AI models, to augment human creativity in design. The study identifies four key design spaces—Solution-Knowledge, Solution-Concept, Problem-Knowledge, and Problem-Concept—and defines operators that automate reasonings within and across these spaces. By enabling simultaneous divergence and convergence of problem and solution spaces, it fosters creativity while balancing novelty and effectiveness. This work bridges AI capabilities with cognitive processes of design creativity, laying a foundation for advancing artificial creativity and human-AI collaboration in design.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2025
Figure 0

Figure 1. Memory processes in creative ideation (adapted from Benedek et al., 2023)

Figure 1

Figure 2. Dimensions of creativity in design

Figure 2

Figure 3. The design problem-solution co-development framework of AC

Figure 3

Figure 4. A visual illustration of how operators function in and across spaces