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When Siri becomes a deposit broker

Published online by Cambridge University Press:  15 October 2025

Todd Phillips*
Affiliation:
Robinson College of Business, Georgia State University, Atlanta, GA, USA
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Abstract

In the near future, individuals and non-financial firms will use generative artificial intelligence (AI) to execute everyday financial tasks. Users may deploy ‘AI agents’ such as Apple’s Siri or Google’s Gemini to pay their bills, recommend financial products or manage investment portfolios, and perform myriad other financial activities. Although users may receive benefits from having AI agents offer financial services, these applications pose significant risks both to customers and to the financial system: they may fail to act in users’ best interests, engage in market manipulation, and cause financial instability. This essay argues that regulators are unprepared for technology firms to use open finance and AI architecture to provide individualized financial services without human interaction. It argues that AI agents are the next technological innovation in finance that should be regulated, but that US banking regulators lack authority to directly regulate deposit brokers, posing risks to financial stability and the general public.

Information

Type
Policy focus
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NC
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial licence (https://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use.
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of the Finance and Society Network