Italy went to the polls on 13 May 2001 to elect its parliament and the mayors of many of its major cities (Turin, Rome, Naples, Catania). As in the case of the British general election held less than a month later, the result had long been thought by many to be a foregone conclusion. In the Italian case, the choice facing voters was between a centre-right alliance, the House of Freedoms (La Casa delle Libertà) led by media tycoon, Silvio Berlusconi, on the one hand, and a centre-left alliance, the Olive-tree Alliance (I'Ulivo) led by former Mayor of Rome, Francesco Rutelli, on the other. Unlike the British election, however, the Italian election (and in particular, the election campaign) did not turn out to be a dull affair but, rather, an eventful one. This was less because of the actual results, than because of what was made possible by the complex electoral system, and because of the personalities involved, the use of media techniques and the policies addressed.