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It must be awful for them: Perspective and task context affects ratings for health conditions

Published online by Cambridge University Press:  01 January 2023

Heather P. Lacey*
Affiliation:
Department of Applied Psychology, Bryant University
Angela Fagerlin
Affiliation:
VA Health Services Research & Development Center for Practice Management and Outcomes Research, Ann Arbor, Michigan Center for Behavioral and Decision Sciences in Medicine, University of ‘Michigan, Ann Arbor, Michigan Division of General Internal Medicine, University of Michigan, Ann Arbor, Michigan
George Loewenstein
Affiliation:
Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania Department of Psychology, Carnegie Mellon University, Pittsburgh, Pennsylvania
Dylan M. Smith
Affiliation:
VA Health Services Research & Development Center for Practice Management and Outcomes Research, Ann Arbor, Michigan Center for Behavioral and Decision Sciences in Medicine, University of ‘Michigan, Ann Arbor, Michigan Division of General Internal Medicine, University of Michigan, Ann Arbor, Michigan
Jason Riis
Affiliation:
Department of Marketing, Stern School of Business, New York University
Peter A. Ubel
Affiliation:
VA Health Services Research & Development Center for Practice Management and Outcomes Research, Ann Arbor, Michigan Center for Behavioral and Decision Sciences in Medicine, University of ‘Michigan, Ann Arbor, Michigan Division of General Internal Medicine, University of Michigan, Ann Arbor, Michigan Department of Psychology, University of Michigan, Ann Arbor, Michigan
*
* Address: Department of Applied Psychology, Bryant University, 1150 Douglas Pike, Smithfield, RI 02864, Email hlacey@bryant.edu
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Abstract

When survey respondents rate the quality of life (QoL) associated with a health condition, they must not only evaluate the health condition itself, but must also interpret the meaning of the rating scale in order to assign a specific value. The way that respondents approach this task depends on subjective interpretations, resulting in inconsistent results across populations and tasks. In particular, patients and non-patients often give very different ratings to health conditions, a discrepancy that raises questions about the objectivity of either groups’ evaluations. In this study, we found that the perspective of the raters (i.e., their own current health relative to the health conditions they rated) influences the way they distinguish between different health states that vary in severity. Consistent with prospect theory, a mild and a severe lung disease scenario were rated quite differently by lung disease patients whose own health falls between the two scenarios, whereas healthy non-patients, whose own health was better than both scenarios, rated the two scenarios as much more similar. In addition, we found that the context of the rating task influences the way participants distinguish between mild and severe scenarios. Both patients and non-patients gave less distinct ratings to the two scenarios when each were presented in isolation than when they were presented alongside other scenarios that provided contextual information about the possible range of severity for lung disease. These results raise continuing concerns about the reliability and validity of subjective QoL ratings, as these ratings are highly sensitive to differences between respondent groups and the particulars of the rating task.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2006] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Figure 1. Predicted differences in quality of life ratings for mild and severe lung disease scenarios for patients and non-patients, based on Kahneman & Tversky’s (1979) prospect theory.

Figure 1

Figure 2. Patients’ and non-patients’ quality of life ratings for mild and severe lung disease scenarios, presented alone or in the context of other scenarios.