Hostname: page-component-89b8bd64d-9prln Total loading time: 0 Render date: 2026-05-08T20:40:58.576Z Has data issue: false hasContentIssue false

Communicating clinical trial outcomes: Effects of presentation methodon physicians’ evaluations of new treatments

Published online by Cambridge University Press:  01 January 2023

Francesco Marcatto*
Affiliation:
Department of Life Sciences, University of Trieste, Via Weiss 21, 34138, Trieste, Italy
Jonathan J. Rolison
Affiliation:
Department of Psychology, Queen’s University Belfast, UK
Donatella Ferrante
Affiliation:
Department of Life Sciences, University of Trieste, Italy
*
Rights & Permissions [Opens in a new window]

Abstract

Physicians expect a treatment to be more effective when its clinical outcomes aredescribed as relative rather than as absolute risk reductions. We examinedwhether effects of presentation method (relative vs. absolute risk reduction)remain when physicians are provided the baseline risk information, a vital pieceof statistical information omitted in previous studies. Using a between-subjectsdesign, ninety five physicians were presented the risk reduction associated witha fictitious treatment for hypertension either as an absolute risk reduction oras a relative risk reduction, with or without including baseline riskinformation. Physicians reported that the treatment would be more effective andthat they would be more willing to prescribe it when its risk reduction waspresented to them in relative rather than in absolute terms. The relative riskreduction was perceived as more effective than absolute risk reduction even whenthe baseline risk information was explicitly reported. We recommend thatinformation about absolute risk reduction be made available to physicians in thereporting of clinical outcomes. Moreover, health professionals should becognizant of the potential biasing effects of risk information presented inrelative risk terms.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2013] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Figure 1: Physicians’ ratings of the effectiveness of a new treatment (Panel A) and their willingness to prescribe it (Panel B) by method of risk presentation. Bars represent 1 standard error below and above mean ratings. ARR = Absolute Risk Reduction, RRR = Relative Risk Reduction.

Supplementary material: File

Marcatto et al. supplementary material

Marcatto et al. supplementary material
Download Marcatto et al. supplementary material(File)
File 1.4 KB