What I refer to as “Japan-Is-Great” materials are “consciousness products” (Bewusstseins waren) in which “Japan” and “Japanese people” are praised and held out as special for their wonderful historical, cultural, or ethical qualities, and as excellent on a global scale. This class of products has now spread through the Japanese media ranging from books, magazines, and mooks; to television, radio, and government-sponsored programs; and furthermore, to human resources seminars and various types of courses on culture.