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Artificial intelligence (AI) in the design process – a review and analysis on generative AI perspectives

Published online by Cambridge University Press:  27 August 2025

Mohammad Mohiuddin Choudhury*
Affiliation:
Swinburne University of Technology, Australia
Boris Eisenbart
Affiliation:
Swinburne University of Technology, Australia
Blair Kuys
Affiliation:
Swinburne University of Technology, Australia

Abstract:

The predominant adoption of artificial intelligence (AI) in the design process is constantly evolving with the continuous upgradation of generative AI tools. Current studies emphasised generative AI’s role in individual disciplines, with limited understanding of its use across diverse design disciplines like product, fashion, and UX design. Therefore, the importance of this review is to explore the latest trends in utilisation, commonalities, and differences of generative AI tools and tasks, and AI types across design disciplines. With the assistance of Google Scholar, relevant papers were identified based on alignment with the review’s scope. The study highlights the transformative role of tools like ChatGPT and DALL-E in enhancing creativity, ideation, and decision-making. The outcomes of the review offer insights for future systematic reviews and practical guidance for designers.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2025
Figure 0

Table 1. Few examples of tools, tasks and AI-types across seven disciplines

Figure 1

Table 2. Differences in tasks, tools, AI types, and key output