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Hollywood Works: How Creativity Became Labor in the Studio System

Published online by Cambridge University Press:  07 January 2016

RONNY REGEV*
Affiliation:
Ronny Regev is a Lecturer in the Department of History at Princeton University. She is currently working on her first book, a labor history of the Hollywood Film Industry. Contact information: 129 Dickinson Hall, Princeton University, Princeton, NJ 08544. E-mail: rregev@princeton.edu
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Abstract

Using the career of director William Wyler as a case study, the article argues that by standardizing creative professions such as acting and directing during the 1920s and 1930s, the Hollywood studio system was responsible for turning creativity into a modern form of labor. I make this claim by highlighting three main themes. First, the article draws attention to the operation behind cultural industries, as opposed to the content they produce, a topic that remains understudied. Second, it traces the historical development of “directing” as a profession. Looking at how this pivotal role changed since the early days of the industry, I argue there was a structural rationale behind practices of managerial control as well as those enabling creative autonomy. Third, focusing on Wyler’s career, the article fleshes out how this dual rationale functioned day to day and how it pushed creative employees like Wyler to develop a particular professional way of being.

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Articles
Copyright
Copyright © The Author 2016. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.