This chapter presents the key features that make Tencent a stand-out case in the global digital landscape, spotlighting the rapid growth of WeChat in both user base and functionality as evidence of the company’s ascent to the forefront of digital innovation. It outlines the rationale and objectives of the book, explaining why Tencent was chosen as a focal point for examining innovation in the digital era. By previewing the book’s structure and central themes, the chapter introduces the concept of Tencent’s distinctive innovation management – including its unique model and the underlying drivers of its success. It also positions the book’s contribution within the broader discourse on innovation management and practice in the digital economy, offering insights relevant to scholars, practitioners, and policy-makers.