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Contexts, networks, and voting behavior: the social flow of political communication in Italy

Published online by Cambridge University Press:  25 May 2016

Moreno Mancosu*
Affiliation:
Collegio Carlo Alberto, Via Real Collegio, Moncalieri, Italy

Abstract

Previous research demonstrated that different contextual sources can affect voting behavior. Homogeneous familiar networks affect individual behavior of people embedded in these networks toward voting for certain parties. Moreover, being exposed to higher levels of homogeneity in the geographical place where one lives contributes to developing higher propensities to vote for a certain political object. By means of 2006 National Italian Elections data (and by employing new measures of network political homogeneity), this paper tests, with multilevel models, the hypothesis according to which networks and geographical context interact while affecting individuals’ voting behavior. Results confirm such a hypothesis, showing that familiar networks represent a ‘social bubble’, which limits the likelihood of being affected by the broader context.

Information

Type
Research Article
Copyright
© Società Italiana di Scienza Politica 2016 
Figure 0

Figure 1 The competition of center-left and center-right coalitions in the 2006 elections: differences in percentage points between the two coalitions. Brightest municipalities are those in which the center-left dominates with a larger difference of percentage points over center-right. The same holds for center-right in darkest municipalities.

Figure 1

Table 1 Four multilevel regressions for the study of coalitions’ propensity to vote (PTV)

Figure 2

Figure 2 Marginal effects for municipal strength of coalitions at different levels of relatives network homogeneity – results for the Casa delle Libertà and the Unione.

Figure 3

Table A1 Descriptive statistics for the variables of models 1–4 – Table 1 (n=970)

Supplementary material: Link

Mancosu et al. Dataset

Link