Introduction
Following the 2001–2 economic crisis in Argentina, the country experienced economic and industrial growth in which the automotive chain played a leading role.Footnote 1 This sector increased its gross production value by more than 75 per cent and registered the second highest rise in the share of industrial gross production and employment between 2002 and 2015.Footnote 2 However, the performance of the actors within the automotive productive chain was not homogeneous. This difference is reflected in the automakers’Footnote 3 disproportionate growth compared to that of their suppliers and in the industry's sizeable trade deficit, which increased in value to US$ 57 billion between 2002 and 2015.Footnote 4 According to the Instituto Nacional de Estadísticas y Censos de Argentina (National Institute of Statistics and Censuses of Argentina, INDEC), this deficit, largely explained by intermediate imports (goods imported to make products for consumption), was worth approximately 40 per cent of the country's total trade surplus in the same period.
In analysing the different trajectories of automakers and suppliers, the literature has addressed various factors, such as the industry's historical specificities,Footnote 5 the segmentation of and technological gaps in the supplier sector,Footnote 6 its position of asymmetry in the regional marketFootnote 7 and the legacy of the neoliberal era,Footnote 8 among other issues. These publications have made numerous contributions to allow us to comprehend the above-mentioned processes. Nonetheless, most of them focus on the economic features of this issue and few papers have studied the political and social factors that shaped these processes.Footnote 9 The current article proposes to contribute to filling this gap by examining how the business power of these firms influenced foreign trade policy in the sector.
Foreign trade is one of the most important policies within the automotive sector, because the automotive value chain is regionally organised, involving neighbouring countries in the production processFootnote 10 and because of the reliance of vehicle production on imported inputs.Footnote 11 Thus, changes in trade conditions impact the cost of the inputs that automakers use for assembling vehicles. At the same time, modifications in commerce terms may result in conflicts with local suppliers, because lower trade barriers to auto parts can imply more foreign competition for local producers. The design and implementation of trade policy are therefore vital for the actors in the automotive value chain. However, there have been few attempts in the scholarship to examine the capacity of firms in this sector to influence governments in this regard.Footnote 12
The current article proposes to explore the influence that automotive business actors exerted on foreign trade policy in the period under examination, under the assumption that increased trade concessions had a positive impact on their growth. The paper claims that the automakers’ greater business power allowed them to obtain more foreign policy concessions, which in turn were detrimental to suppliers.
The research in this article adopts an integrated analytical approach to the study of economic policy.Footnote 13 This theoretical framework explains state intervention in the economy in terms of state and social factors. Concerning the former, the main variables are the economic and political context and the vision and strategies of the national government.Footnote 14 With respect to social factors, the analysis focuses on the business power of the actors, operationalised in its instrumental and structural aspects.Footnote 15 In this regard, my research offers a novel theoretical approach to the study of automotive value chains, which allows us to understand how the business power of the actors in the Argentine automotive industry influenced the design and implementation of foreign trade policies relevant to the sector between 2002 and 2015.
In this research, I used quantitative and qualitative methods. Public statistical sources from entities such as the United Nations’ international trade statistics database Comtrade, INDEC, the Asociación de Fábricas Argentinas de Componentes (Association of Argentine Auto Parts Manufacturers, AFAC) and the Asociación de Fábricas de Automotores (Association of Automotive Manufacturers, ADEFA) were used for the analysis of structural business power. To further investigate this concept, I conducted semi-structured interviews with key informants, including senior civil servants, industry managers and chairmen of business associations. These interviews were based on a set of questions regarding each of the automotive trade policies of the period but the respondents to were allowed to elaborate on the topics related to the research objective.
I reconstruct the instrumental business power of automakers and suppliers in the sector through the above-mentioned interviews as well as through the analysis of articles in the popular and specialised press, business documents and academic literature. This dimension was further deepened through the exploration of businesspeople's participation in the national government by scrutinising state officials’ career paths and consulting the Observatorio de las Elites Argentinas (Observatory on Argentine Elites) database of the National University of San Martin (UNSAM). These career trajectories show a high participation in government of people connected to automakers in the first stages of the period.
Finally, government policies in automotive foreign trade between 2002 and 2015 were surveyed by reviewing documents and laws at national and regional levels. Businesspeople's opinions were reconstructed through the analysis of the aforementioned interviews and the examination of other sources, such as business associations’ publications and print and digital media.
The article is structured as follows: the following section (‘Understanding Business Power in the Context of Government Policy’) discusses the theoretical framework adopted for the research. Then I analyse how business power is distributed along the Argentine automotive value chain, distinguishing its structural and instrumental dimensions. The fourth section of the paper examines how this business power shaped the trade policy of four different governments: those of Eduardo Duhalde (2002–3), Néstor Kirchner (2003–7) and both administrations of Cristina Fernández de Kirchner (2007–15). The article ends with conclusions and suggestions for further research.
Understanding Business Power in the Context of Government Policy
Research on economic policy can be grouped into two broad categories, depending on the relative importance given to state and social factors.Footnote 16 On the one hand, there are explanations centred around social factors. In this vision, state policies arise from social demands, i.e. from pressure exerted by different social actors or by interest groups.Footnote 17 On the other, there are state-based explanations: policies arise from the objectives of state elites and/or institutional conditions at each historical point in time.Footnote 18
This paper adopts an integrated analytical approach that studies the state's intervention in the economy while considering social and statal aspects.Footnote 19 It builds on the premise that the extent to which politicians and bureaucrats take into account social demands varies depending on the context. Each particular context has therefore to be studied; no a priori assumptions can be made. Thus, to understand the processes of adoption and implementation of economic policies, priority must be given to ‘the interaction, in the field of politics, between state elites and social and political actors, taking into account the relationship between the goals, interests and relative resources that each derives from the structural, ideological and institutional context in which his action takes place’.Footnote 20 The theoretical framework therefore implies starting from the context and problems that policymakers address and then analysing how they interact with social actors.Footnote 21
Following this approach, analysis of the private sector is focused on the business power of its different actors, according to Tasha Fairfield's methodology.Footnote 22 This author differentiates two aspects within business power: the structural and the instrumental dimensions. Structural power arises from the fact that, in free-market societies, states depend on private-sector investment to generate economic growth, employment and prosperity. In other words, structural power is based on businessmen's privileged role in a capitalist economy. Given the influence that investment levels exert on economic growth, the threat of exit exerts considerable pressure on policymakers’ and bureaucrats’ decisions.Footnote 23 However, these decisions ultimately depend on policymakers’ perceptions because the impact of such failures to invest is not objectively measurable. Indeed, they depend on numerous variables.Footnote 24 Another important characteristic of this power is that it is highly context-specific, which implies that it varies by country, policy area and specific intervention.
By contrast, instrumental business power entails the capacity for exerting deliberate political pressure. Fairfield identifies two main sources of this power, relationships with policymakers and resources. The first arises from businesspeople's connections, such as political party ties, consultancies, government recruitment, or informal links maintained with officials. The second is concerned with businesspeople's resources, including their solidarity, expertise and access to media and capital.
Business power is thus valued as a notion that allows a detailed analysis of power distribution within the automotive production chain and as a decisive factor in each actor's negotiations with the state. Moreover, the integrated analysis of government policy employed in this research enables a comprehensive review to be carried out of foreign trade policies implemented in the automotive sector. This theoretical framework additionally allows the challenges pointed out by the specialised literature to be tackled. First, it complements the focus on business power with the dimensions of the state in order to explain the dynamics of the political bargaining that takes place between them.Footnote 25 Secondly, it sheds light on the links between the state and business actors within a GVC, such as lead MNCs and their suppliers.Footnote 26 Finally, it provides new data on the political capabilities of MNC executives, generally characterised as having low participation rates in business associations and lobby activities.Footnote 27 In sum, this specific theoretical framework for the review of government policies in the automotive sector is original, making the present research unique and innovative within the available literature.
Business Power in the Argentine Automotive Value Chain
Structural Business Power
As discussed, structural power is grounded in the ‘structural’ economic position that private-sector agents occupy in capitalist societies. To analyse this type of power as wielded by Argentine automakers and suppliers, it is necessary to briefly describe the main features of the Argentine automotive sector. According to the Observatorio de Empleo y Dinámica Empresarial (Observatory of Employment and Business Dynamics, OEDE) there were 1,226 firms in the supplier sector in 2002.Footnote 28 This is a very heterogeneous group in which firms differ greatly along the dimensions of size, nationality, type of production and market, among other characteristics.Footnote 29
By contrast, the suppliers’ clients in Argentina, the automakers, are an oligopolistic group of 11 MNCs (see Figure 1). These companies lead and govern the automotive value chain.Footnote 30 The supplier sector is linked to concentrated sectors not only downstream the chain but also upstream, to the producers of the raw materials they buy. These are mainly steel, aluminium and plastic, and each product is controlled by a few companies. These firms are also large MNCs but some of them are owned by Argentine businessmen: Aluar (Javier Madanes Quintanilla), Techint (Paolo Rocca) and Petroquímica Cuyo / Petrocuyo (Micael Sielecki).
Argentine Automotive Value Chain at the Beginning of the Twenty-First Century
Source: Author's elaboration based on ADEFA, Anuario 2002, available at http://www.adefa.org.ar/es/estadisticas-anuarios; Jorge Schvarzer and Javier Papa, ‘La producción y la capacidad instalada en la industria siderúrgica y del aluminio: Un balance de los cambios empresarios, tecnológicos y de mercado durante las últimas dos décadas’, Working Paper no. 7, Centro de Estudios de la Situación y Perspectivas de la Argentina (CESPA), Buenos Aires, 2005; Eduardo Misirlian and Víctor Pérez Barcia, ‘La industria del aluminio en Argentina’, Centro de Estudios en Economía Regional (CERE), Buenos Aires, 2018; Mariana Fernández Massi, Noemí Giosa Zuazua and Damián Zorattini, ‘Rentas monopólicas, precios y competitividad en la cadena de valor petroquímica-plástica’, Realidad Económica, 293 (2015), pp. 63–92.
Another way to explore the distribution of structural power between the actors in the chain is through the analysis of objective variables. For example, in 2002 the automakers’ exports surpassed those of the suppliers by 128 per cent (representing a difference of US$ 671 million).Footnote 31 This asymmetric distribution is deepened further when the sectors are examined from the standpoint of the number of companies within them. On this measure, each automaker produced US$ 63 million in exports, while each supplier exported only US$ 400,000.
In addition, another structural advantage of automakers over suppliers is their regional organisation. In South America, the automotive value chain is organised under the aegis of the Mercado Común del Sur (Southern Common Market, MERCOSUR), which regulates trade between the main producers, Argentina and Brazil.Footnote 32 The MNCs evaluate the different costs and benefits of producing in Argentina and/or in Brazil to decide where to invest their capital. These large firms also use competition between the nations to try to obtain more benefits from each. During the period under study, Brazil presented several advantages over Argentina for the establishment of these companies. Among the most relevant are bigger market size and production scales, tax structure and lower wage costs.Footnote 33 These structural characteristics favoured the MNCs in their negotiations with Argentine governments.
In view of the fact that structural power ultimately depends on policymakers’ perceptions, it is important to underline that Argentine policymakers were aware of these particularities of the regional market. This, in turn, had the effect of favouring and strengthening the position of the carmakers. Felisa Miceli, Minister of Economy and Production from 2005 to 2007, explains:
The pressures, I called them blackmail or extortion, on the Chamber [of Deputies] and businesses. Let's assume there's ‘X’ company, an automotive company … then you get the authorities, the Industry Secretary comes to you and says, ‘the people from Peugeot say they will not invest [in Argentina] because Brazil offers them subsidies for employer contributions, it builds the infrastructure to access the port, a road, a special route, and waives some other tax, or gives them a very low interest rate, and guarantees them foreign currency for repatriating profits’. So, they are constantly taking you to the limit; when they get you to the limit in Argentina, they go and say to the Brazilian Minister: ‘Well, in Argentina, they give me all this, what will you give me?’ Then they do it all over again and come back here with your offer surpassed by the Brazilians … It ends up being an argument between two countries that should come to an agreement within MERCOSUR. Anyway, you end up spending months discussing where a multinational company will be located. The typical example for me is automotive companies.Footnote 34
In light of the above, it can be argued that, at the beginning of the period studied, automakers wielded greater structural power than supplier firms. However, ‘Structural power … should not be treated as a trait of a given sector … [but] must be evaluated on a case-by-case basis, taking into account the incentives that the policy of interest creates in a particular situation.’Footnote 35 Context-specific analysis of this structural power throughout the period will therefore be presented in the section ‘Foreign Trade Policies and Automotive Actors’ Business Power’ below.
Instrumental Business Power
The second part of the study focuses on instrumental business power. To achieve a deeper understanding of the topic, it is essential to describe the actors’ institutional organisations. In the first place, the carmakers are represented by ADEFA, which in 2002 had ten members operating in Argentina.Footnote 36 Secondly, the supplier sector is mainly organised within AFAC. Nonetheless, there is also the PROA Group, which functions to represent suppliers within the Asociación de Industriales Metalúrgicos de la República Argentina (Association of Metallurgical Industrialists of the Argentine Republic, ADIMRA), and has around 25 metallurgical member companies. Historically, AFAC and ADIMRA have been in disagreement about their representation of the sector. However, AFAC is the leading association due to its higher number of members, its membership of the UIA, its legitimacy in the eyes of the trade unions and the government's attitude towards it.Footnote 37 This conflict over representation, combined with the suppliers’ disunity and diversity, results in weakness in their relations with the government.
By contrast, the institutional framework described above results in the automakers behaving as a unitary player in discussions with the government on issues relevant to the sector. This statement is confirmed by two former automaker CEOs, who argue that their political action is favoured by the cohesion achieved by the concentrated power of the limited number of participants.Footnote 38
Juan Cantarella, AFAC general manager since 2000, describes the resource asymmetry in the instrumental business power of these actors thus:
[The automakers] are some of the biggest contractors of advertising space in the media, they have a guaranteed presence in the press because it is a very attractive sector. Argentine society loves cars … It is a glamorous sector, people are invited to a car launch, and they love it, they are invited to a race at the weekend, and they love it … The auto parts sector, it is quite the opposite. It is not glamorous … And furthermore they [the automakers] have a lot of money, they have a large budget for that [marketing]. They have specific lobbies, they are very well positioned.Footnote 39
In addition the automakers, in the form of both companies and personnel, are better represented in broader and more powerful business associations and lobby groups – such as the UIA, the Asociación Empresaria Argentina (Argentine Business Association, AEA) and the Instituto Argentino de Desarrollo Empresarial (Argentine Business Development Institute, IDEA) – than are the suppliers (see Figure 2).
Instrumental Business Power Diagram of Automaker and Supplier Companies in Argentina
ADEFA Asociación de Fábricas de Automotores (Association of Automotive Manufacturers)
ADIMRA Asociación de Industriales Metalúrgicos de la República Argentina (Association of Metallurgical Industrialists of the Argentine Republic)
AEA Asociación Empresaria Argentina (Argentine Business Association)
AFAC Asociación de Fábricas Argentinas de Componentes (Association of Argentine Auto Parts Manufacturers)
AmCham American Chamber of Commerce
ICSID International Centre for Settlement of Investment Disputes (part of the World Bank)
IDEA Instituto Argentino de Desarrollo Empresarial (Argentine Entrepreneurial Development Institute)
SMATA Sindicato de Mecánicos y Afines del Transporte Automotor (Automotive Transport Mechanics’ and Allied Workers’ Union)
UIA Unión Industrial Argentina (Argentine Industrial Union)
UOM Unión Obrera Metalúrgica (Metallurgical Workers’ Union)
WTO World Trade Organization
Source: Author's elaboration based on specialist literature and interviews.
Finally, it is of paramount importance to note that the automakers’ headquarters are located in developed nations with strong geopolitical power. Their position enables them to exert pressure through diplomatic channels and to influence international trade and investment-regulating institutions, such as the World Trade Organization (WTO) or the International Centre for Settlement of Investment Disputes (ICSID).Footnote 40 This allows them to exert influence over other organisations such as the chambers of commerce involved in the relationship between the developed countries.Footnote 41
Thus instrumental and structural power placed carmakers and suppliers at asymmetrical starting points. However, the way this power unfolded and the presence of other factors that increased or reduced these disparities are yet to be identified. Finally, the question arises as to whether these issues influenced foreign trade policies for the sector.Footnote 42 These points are taken up in the following section.
Foreign Trade Policies and Automotive Actors’ Business Power
End of the Convertibility Regime (2000–1)
In the 1990s, economic liberalisation and deregulation policies were strengthened in Argentina in the context of the Washington ConsensusFootnote 43 and supplemented with a rigid currency regime under the name ‘Convertibility’, which established that 1 Argentine peso (A$) was equivalent to US$ 1.Footnote 44 After the Southeast Asia Crisis and Brazilian devaluation at the end of the decade, Argentina began facing difficulties in obtaining external credit, leading to a deep economic crisis in 2001 which resulted in the fall of the centre-left Alianza government, the end of the convertibility regime and an external debt default.
As for the automotive sector, during the 1990s a new regulatory framework had been implemented based on the Acuerdo de Complementación Económica (Economic Complementation Agreement, ACE) No. 14 between Argentina and Brazil.Footnote 45 This agreement constituted a pillar of the region's trade integration, becoming a central element of Argentine foreign trade policy and of its local automotive industry.Footnote 46
Despite the initial expansive effects of this regional agreement in the Argentine automotive industry, at the end of the decade vehicle production and exports (see Figure 3) and domestic sales dropped sharply.Footnote 47 As a result, Argentina and Brazil signed the Política Automotriz del MERCOSUR (MERCOSUR Automotive Policy, PAM), harmonising their automotive trade tariffs.Footnote 48 For a vehicle to be considered of regional origin 60 per cent of its content had to be regional.Footnote 49 This was the same percentage as pre-2001 but the rules for its calculation were changed. The new procedure was extremely complicated and difficult to implement, and was opposed by the Argentine automakers and the Brazilian government. Therefore, there were practically no checks on local content.Footnote 50
Vehicle Production and Balance of Trade in Vehicle Parts (1995–2015)
Source: Author's elaboration from AFAC and ADEFA.
Lastly, a coefficient was established for tariff-free automotive trade between Argentina and Brazil, called the ‘flex coefficient’ (‘coeficiente de desvío’), which limited the vehicles and parts that one country could export to the other without tariffs. The limit in 2001, the first year of the flex system, was set at 1.105. This meant that for Argentina, for every US$ 1 in automotive goods exported to Brazil, a maximum of US$ 1.105 could be imported from Brazil tariff-free. These rules established the legal bases that shaped sectoral trade between the two countries in the following years.
First Stage of the Post-Convertibility Period (2002–7)
Duhalde Government (2002–3): Following the economic crisis of 2001, the country entered a period of political instability in which several presidents succeeded one another in the space of a few days.Footnote 51 Finally, on 1 January 2002, Duhalde – whose position in the Partido Justicialista (Justicialist Party, PJ)Footnote 52 conferred on him a certain amount of legitimacy – was invested as head of the country.
As already discussed, the integrated perspective of government policy analysis adopted in this article entails starting from the context and problems that policymakers faced and then exploring how these officials interacted with social actors. In light of this approach, it must be stressed that the immediate objective of Duhalde's government was to exit from the profound economic and social crisis that had brought him to power. To this aim, he carried out a series of coordinated policies directed at certain union, business and political actors who had been critical of the former convertibility regime. Among these, the UIA stood out for its support of Duhalde and for proposing a new economic model based on a high and stable exchange rate.Footnote 53
These proposals were reflected in the new government's policies. The Argentine currency was devalued by 200 per cent: the exchange rate was increased from A$ 1 = US$ 1 to A$ 3 = US$ 1. Additionally, UIA chairman Ignacio de Mendiguren was appointed Minister of Production, sealing the alliance between the Duhalde government and the business association.Footnote 54 Mendiguren asserted one of the central ideas of the government's future policies when he stated: ‘Argentina will export its way out of this crisis.’Footnote 55 Growth in exports was an important goal for the national administration due to the need for foreign currency after the external debt default in 2001.
The new political context impacted positively on the automotive sector's business power and especially on the automakers’ structural power. In the then-current situation, the government regarded carmakers as actors capable of boosting industrial production, generating employment, spreading positive externalities and supplying commercial dollars – that is to say, dollars used in financial markets for transactions such as imports, exports and money transfers. The automakers’ capacity to export most of their production was crucial, given the ongoing depression in the internal market and the lack of foreign currency.
Similarly, automakers wielded greater instrumental power over these years, i.e. the relational aspect of business.Footnote 56 During the Duhalde government, several people with direct or indirect links to carmakers were appointed to key positions, such as the aforementioned Minister of Production, Mendiguren, previously chairman of the UIA, an association in which ADEFA wielded significant influence. Another example is the Secretary of Industry, Dante Sica, founder and CEO of the ABECEB consultancy, whose main clients included automakers. Sica also acted as director of Peugeot-Citroen and advisor to the Federação das Indústrias do Estado de São Paulo (Federation of Industries of São Paulo State, FIESP) and to several Brazilian multinational companies with interests in Argentina.
The increase in automakers’ structural and instrumental business power was central in their negotiations with the national government regarding trade policy. As Fairfield argues, ‘business actors will get what they want more extensively and more consistently when structural power and instrumental power are both strong’.Footnote 57 Thus, these powers are more effective when they act in the same direction.
Reinforcement of the automakers’ business power strengthened their bargaining position and impacted on the government's trade policies, regardless of suppliers’ efforts to resist it. This was evidenced in the 31st Additional Protocol of the ACE between Argentina and Brazil,Footnote 58 in which a mechanism for raising the flex value was established, increasing the quantity of tariff-free imports allowed (see Figure 4).Footnote 59 Additionally, a retrospective flex trade value was imputed for 2001, increasing it from 1.105 to 1.6.Footnote 60 This last modification in effect waived sanctions on automakers that exceeded the flex trade value established for 2001. These changes entailed increased foreign competition for local suppliers as more parts could be imported tariff-free.
Automotive Industry Flex Value (2002–15)
Source: Author's elaboration based on data from the Asociación Latinoamericana de Integración (Latin American Integration Association, ALADI): http://www.sice.oas.org/Trade/ARG_BRA/ARGBRA_IndProt.asp.
Moreover, the methods used for the quantification of locally produced parts in vehicles were modified. The new regulation (art. 23) established that 35 per cent of the vehicles’ content had to be Argentine in origin. Nonetheless, its implementation was extremely complicated and it faced strong opposition from automakers.Footnote 61 Thus, like the PAM (see above), it was never effectively enforced, harming Argentine suppliers.
A new trade system was established in 2002: the Régimen de Aduana en Factoría (In-Factory Customs Regime, RAF), which enabled automakers to import parts and accessories tariff-free for the assembly of vehicles that would later be exported.Footnote 62 ADEFA had long demanded a similar scheme,Footnote 63 but it was strongly criticised by several small and medium enterprises (SMEs) as favouring a small number of big companies.Footnote 64 AFAC too opposed it: ‘lowering the logistic [costs] of imported [parts] has an equivalent effect to lowering the tariffs on parts … We were aware of that, but the automakers were very powerful, and they [the government] said that the decision [to implement the RAF] had been made.’Footnote 65 ADIMRA was even more critical of the RAF, claiming that it was discriminatory, and filed a legal complaint about it.Footnote 66
Néstor Kirchner Government (2003–7): In 2003, Kirchner, also from the PJ, became president. The economic cycle started to rebound, whilst the effects of the crisis remained. For this reason, Kirchner maintained the previous high exchange rate policy.Footnote 67 The rebound was facilitated by high international prices for Argentina's agricultural exports, which enabled the country to earn significant trade surpluses.Footnote 68
The new government continued to prioritise policies for increasing production and exports, but it also sought to achieve additional goals. One of these was job creation, after falls in employment numbers in previous years. In this endeavour the state authorities assigned a central role to automakers. In the words of Kirchner, the sector was ‘the backbone of economic growth’.Footnote 69 This idea was aligned with the government's vision of a ‘socially inclusive model of production’.Footnote 70
At the same time, the national administration was looking for new foreign investment in the production sector. This too favoured carmakers, given that they were large multinationals. Both these changes strengthened the automakers’ structural power due to their leading role in the automotive chain and their capacity for attracting foreign direct investment.
Furthermore, the automakers’ instrumental power also grew during these years, bolstered by the appointment to public office of people linked to the sector. One such was the Secretary of Industry, Miguel Peirano, an economist who had worked at the Centro de Estudios de la UIA (UIA Study Centre, CEU) and had ties to industry.Footnote 71 To address concerns about foreign investment, the government created the Agencia Nacional de Desarrollo de Inversiones (National Investments Development Agency).Footnote 72 On its board were advisors from some of the biggest multinational companies in Argentina, including the automakers Volkswagen and Peugeot-Citroen;Footnote 73 its director was Beatriz Nofal, an academic specialising in the automotive sector, Under-Secretary of Industrial Development in the Secretariat of Industry and Foreign Trade between 1986 and 1988, and a designer of MERCOSUR.Footnote 74
The automakers’ instrumental power was also evident during Cristina Fernández de Kirchner's presidential campaign and at the beginning of her administration in 2007–8. In this context it is relevant that her final campaign event took place at the Volkswagen Argentina plant in October 2007 and that the head of the company, Victor Klima, planned the itinerary for her September campaign trip to Europe, accompanying her on one of the company's private planes. In Germany, Cristina Fernández said to Volkswagen executives that she was ‘betting on Argentina's re-industrialisation process’, in which the automotive sector would have a ‘key role [to play]’.Footnote 75 After winning the election, she appointed Fernando Fraguío – CEO of the automaker Iveco, part of the Fiat group, and ADEFA's chairman 2006–7 – as Secretary of Industry. The government's aim behind this appointment was to establish a link with industry via the automotive sector.Footnote 76 In addition, ADEFA vice-chairman and Peugeot-Citroen Argentina CEO Luis Ureta Sáenz Peña was appointed ambassador to France.Footnote 77 These appointments stand out because of the generally low level of business recruitment to positions of state that characterised the Kirchner administrations.Footnote 78
This increase in the automakers’ structural and instrumental business power was reflected in negotiations between the automotive sector and the government regarding international trade policy. The zero-tariff regime on imports of capital and computer goods from outside MERCOSUR was extended for two years, eliciting a strong reaction from ADIMRA.Footnote 79 The automakers obtained tariff reductions, to 2 per cent, on parts produced outside MERCOSUR,Footnote 80 lowering the cost of imported automotive inputs. In exchange for this benefit, the government requested that the automakers invest more in the country.Footnote 81 Cristiano Ratazzi, Fiat Argentina CEO and ADEFA leader, commented on ‘the satisfaction of the automotive companies with the reduction in tariffs’.Footnote 82
Second Stage of the Post-Convertibility Period (2008–15)
Cristina Fernández de Kirchner's First Government (2008–11): From 2008/9, the political and economic landscape altered abruptly as a consequence of different factors, including the international economic crisis, conflict between the government and agricultural businesses, the rise in inflation, the growing capital flight and increasing difficulties with the balance of payments current account.Footnote 83 In the industrial sector the cross-border trade balance started to show problems as imports of capital goods and intermediate inputs increased over these years.Footnote 84 Consequently, the hitherto prevalent mutually supportive relationship between the government and the economic elite started to change.Footnote 85
In the automotive sector, after a fall in 2009, production increased at the end of that year, bouncing back from the most serious effects of the crisis. Thus, a second cycle of automotive growth began. This was leveraged by Brazil's domestic demand and appreciation of the real, and demand stimulus policies in Argentina.Footnote 86 However, this second rising phase exhibited several differences from the first. Between 2009 and 2013 vehicle production rose sharply (see Figure 3) but it was accompanied by a pronounced increase in imports of parts and accessories, intensifying the sectoral deficit. The cross-border automotive trade balance (see Table 1) between 2002 and 2007 was U$S –10,500 million. It increased to U$S –20,700 million between 2008 and 2011 and to U$S –25,800 million between 2011 and 2015, exacerbating the Argentine balance of payments problem. Automakers accounted for 70 per cent of the total trade deficit of the automotive sector over the period 2002–15.
Automotive Sector Cross-Border Trade Balance (2002–15) (thousands of US$)
a Net difference between total exports and imports of the 11 automaker companies based in the country.
Source: AFAC, UN Comtrade database and Argentine customs data (https://www.aduanaargentina.com/)
These changes in the economic and political backdrop had several effects on the automotive sector and on its relationship with the government. In the first place, the rise in imports had consequences for the relationship between the automakers and the suppliers. ADEFA reported that local suppliers were reaching the limits of installed capacity and asked that they ‘contain their costs’ in order to avoid ‘losing their competitiveness’.Footnote 87 The auto parts companies claimed that, after the international crisis, automakers had begun favouring Asian and European suppliers.Footnote 88 AFAC highlighted how the value of their investments appeared to have been ‘eroded by trade policies that are far from respecting the basis of agreements … which could mean some automakers are abusing their dominant position’.Footnote 89 In addition, the suppliers accused automakers of ‘avoiding their responsibilities and lacking commitment to the national authorities’ initiatives’.Footnote 90
The shift in the general context began to impact on the Argentine government's vision and strategy. As already noted, the integrated analysis perspective of government policy adopted in this research implies starting from the context and problems that policymakers address. It must be therefore be stressed that the policymakers’ problems started to change after 2008–9. In this new situation, despite the recovery in economic activity after the crisis, macroeconomic and external difficulties increased and became central to the government's priorities. This entailed a growing confrontation with the business elite, based on mutual recriminations about responsibility for the problems with the economy.
This shift also impacted on the position that carmakers occupied in the government's economic model: they stopped being regarded as foreign currency providers and instead were blamed for the sector's trade deficit. These changes in policymakers’ perceptions negatively influenced the automakers’ structural business power. As for the automakers’ instrumental power, it too started to decline. This was apparent in the resignations of the two former automaker CEOs, Fraguío and Sáenz Peña, from their respective positions as Secretary of Industry and ambassador to France.Footnote 91 These movements marked a distancing between carmakers and the government, as well as a reduction in the number of state officials linked to the automotive sector.Footnote 92
Against this backdrop and following the rise in protectionist policies around the world, Argentine trade policy for the automotive sector mostly attempted to reduce its external deficit. As a result, Licencias no Automáticas de Importación (Non-Automatic Import Licences, LNAs) were more widely implemented in the sector.Footnote 93 These comprised administrative procedures that were a precondition for importation and had the aim of discouraging and limiting imports (see Figure 5).Footnote 94
Number of Automotive Tariff Nomenclaturesa Affected by LNAs, 2003–11
a Tariff nomenclatures provide for the systematic enumeration of all goods traded internationally and allow the determination of the rates of customs duty to be applied to any given product.
Source: Author's elaboration based on Argentine customs data (https://www.aduanaargentina.com/).
The use of LNAs was extended to a vast array of goods throughout the 2008–11 period. Through this mechanism, the government pressured automakers into buying more locally produced parts, generating tensions between the automotive actors.Footnote 95 Eduardo Bianchi, Secretary of Industry and Foreign Trade between 2009 and 2012, stated that in 2011 ‘we applied LNAs to cars directly. They [the automakers] could not import cars if they did not pay attention to [local] integration. When I was there, we put LNAs on 800 products, but cars were added at the end [of the LNA regime], when the discussion with the automakers was already more bad-tempered.’Footnote 96 In response, the automakers threatened to shut down their plants and fire some of their employees.Footnote 97 The business power of the automaker companies had started to decline, entailing an increase in less beneficial protectionist trade policies.
Cristina Fernández de Kirchner's Second Government (2011–15): After Fernández de Kirchner's re-election in 2011, problems with Argentina's balance of payments were exacerbated by the rise in capital flight and energy deficits, and falling international commodity prices for the nation's main exports.Footnote 98 Furthermore, after 2013 conflict between the national government and the economic elite escalated, ushering in a stage of open confrontation.Footnote 99
The growth being experienced by the automotive sector began to decrease by the end of 2013 due to Brazil's economic stagnation and its falling demand for vehicles. The Brazilian government had implemented the Inovar Auto Incentive Programme in October 2012, aimed at attracting automotive investments;Footnote 100 this resulted in Argentina losing foreign investments that went instead to its neighbour.Footnote 101 In addition, the Argentine vehicle market shrank as a result of an increase in domestic prices, the devaluation of the peso in 2014 and a rise in interest rates (see Figure 3).
Thus, during these years, some of the fault lines that had arisen in 2008–9 were exacerbated. The government's main objectives were to maintain economic growth and employment levels while trying to solve macroeconomic and balance of trade problems, most of which, in its view, were the consequence of the automakers’ behaviour: these firms generated excessive profit margins that were being transferred outside the country rather than being invested in Argentina, leading them to be seen as being primarily responsible for the then current inflation and lack of foreign currency.Footnote 102
As a consequence of these shifts, the automakers lost their former privileged position in the government's economic model, negatively affecting their structural business power. This change in perception is clear in President Fernández de Kirchner's criticism of automakers’ hikes in prices: ‘some rose, on average, 45 per cent more than the devaluation. You will say, “But the devaluation was so huge.” Yes, but you do not pay wages in dollars, you have state-subsidised energy, and most parts are national [locally produced]. So, do not come telling me lies.’Footnote 103 Shortly thereafter, she claimed that ‘when there is a fall in consumption or problems in the economy, discounts are made, but here they [the automakers] did the opposite’.Footnote 104
In turn, whilst addressing worker lay-offs in the sector, Jorge Capitanich, government Chief of Staff, accused the carmakers of ‘pressuring the government in order to receive special [assistance] measures’ and of ‘threatening workers’ security in their attempt to establish a means of putting pressure on the government’.Footnote 105
These years also marked a decrease in the automakers’ instrumental power as increased recruitment of officials with backgrounds in the public sector took place,Footnote 106 with a concomitant decline in participation in state appointments by figures from the carmakers: this shows a reduction in the relational aspect of the automakers’ instrumental power.
Against this new background, with changes in the government's view and the reduction in the automakers’ business power, more restrictive foreign policies were implemented in the sector: further controls were imposed on imports to reduce the deficit in the automotive industry and automakers were required to export the same amount of goods, of any kind, that they imported.Footnote 107 All trade-related responsibilities – both internal and foreign – were condensed in a single official, who in January 2012 implemented new and more restrictive import permits, called Declaraciones Juradas Anticipadas de Importación (Advance Import Affidavits, DJAIs).Footnote 108 The automakers’ response to these trade restrictions was to appeal to their home countries, which in turn reported the Argentine government to the WTO,Footnote 109 and to force the UIA's chairman, Mendiguren, to make public statements in the media against these policies and the government.Footnote 110
At the same time, the private sector's access to foreign currency was restricted because of shortages. This mainly affected automotive multinationals due to their inability to buy dollars and transfer profits to their headquarters abroad. Also, the government reinforced its protectionist measures in the sector, decreeing a 20 per cent decrease in imports of finished vehicles.Footnote 111 In addition, the 1996 law regarding taxes on luxury goods was modified to disincentivise the imports of these products,Footnote 112 with rates of taxes on luxury vehicles rising from 12.5 to 50 per cent. This change harmed the automakers, who tried to negotiate with the government to prevent it:Footnote 113 the manager of external affairs at Volkswagen Argentina during these years explained how ADEFA contacted different National Congressmen and women to seek to remove these modifications to the law.Footnote 114 Besides, a previous automotive agreement with Brazil (ACE No. 14; see Footnote note 58) was renegotiated in 2014, reducing the flex value from 1.95 – the value in force from 2006 to 2013 – to 1.50, reducing the number of vehicles and parts that could be imported tariff-free from the neighbouring country (see Figure 4).Footnote 115
In 2014, the Secretary of Trade, Augusto Costa, worked on a project to set up a binational Argentine–Brazilian automaker company. This idea was approved by the Argentine president, who presented it to Dilma Rousseff, Brazilian president and member of the Partido dos Trabalhadores (Workers’ Party, PT). However, despite being a regional political ally of Argentina, the Brazilian government rejected the initiative because it was unwilling to stand up to its carmakers.Footnote 116
In respect of the supplier sector, several trends were observed. On the one hand, the government's new perspective tended to favour the suppliers’ structural power, given its attempt to protect and promote the sector with the aim of reducing the trade deficit. The renegotiated bilateral trade agreement with Brazil was therefore viewed positively by AFAC (see Footnote note 115), given its more restrictive conditions on imports. On the other hand, however, the supplier sector's structural weakness and inferior position in the automotive chain were intensified by the negative effects of the economic cycle after 2013. This meant that the prices of their dollarised inputs rose while at the same time their clients, the automakers, prevented them from raising their prices.Footnote 117 The suppliers had faced a dilemma: they could support government pressures to raise local content but if this affected vehicle production in any way it would have negative effects on them too. This limited room for manoeuvre constrained their business choices.
Conclusions
The current article examined how automakers and suppliers’ business power shaped Argentine foreign trade policy in the automotive industry, noting in particular the shift after the 2008–9 crisis. The article began by describing how structural and instrumental business power were spread along the automotive chain at the beginning of the period. A significant asymmetry in favour of the automakers was detected with respect to both types of power.
Following these findings, the article studied how this power was deployed in negotiations with the national government. This examination was carried out via an integrated approach of the study of policy jointly considering social and statal dimensions. The underlying theoretical framework suggests rooting the empirical analysis in the problems faced by policymakers and bureaucrats in their specific contexts. In accordance with this theoretical framework, the main conditions in which each government of the period ruled were described.
After the 2001–2 economic crisis President Duhalde looked for a way to bring about a recovery in economic and productive activity while obtaining foreign currency. This new paradigm impacted positively on automakers’ structural power because the government regarded them as actors capable of boosting industrial production, generating employment, spreading positive externalities and supplying commercial dollars. Their capacity to export most of their production was crucial given the ongoing depression in the internal market and the lack of foreign currency. Néstor Kirchner's economic policy was generally in line with that of Duhalde, which had yielded positive results. In the Kirchnerist model, the role of automakers was deemed crucial, and this allowed them to maintain a privileged position.
Simultaneously, at this stage, the automakers strengthened their instrumental power. This was observed in the relational aspect of business. Indeed, several people directly or indirectly linked to carmakers took on important positions in the state hierarchy. This increase in the automakers’ structural and instrumental business power strengthened their bargaining position and was decisive in their negotiations with the national government regarding trade policy.
On the other side, the supplier sector's weak position in the automotive chain was reaffirmed throughout the period, limiting the strength of its claims on state authorities. This weakness was apparent in the suppliers’ structural power – as they were always placed in a subordinate position to the automakers, owing to the greater importance that policymakers gave to the latter due to their leadership position in the chain – and in their instrumental power, because their position in the automotive chain prevented them making demands on carmakers due to possible negative consequences with their monopsonist clients.
The reinforcement of the automakers’ business power during these years strengthened their bargaining position and impacted on national trade policies, regardless of suppliers’ efforts to resist them. This situation was reflected in several trade policies that were requested by carmakers such as the bilateral agreement with Brazil (with the increase in flex value), the RAF and the reduction of tariffs on a large number of auto parts (see Table A.4).
However, the crisis of 2008–9 represented a rupture in the economic and political context. Thus, even though the same political party was in power, when conditions changed they brought about a shift in the view and priorities of the government. In this new stage, the national authorities started to challenge the country's biggest companies, as they were considered responsible for most of the economic difficulties.
These changes in the economic and political context and in the strategies of the policymakers also affected the structural power of automotive companies. The automakers began to lose their privileged position in the economic model as they were regarded as contributing in large part to the trade deficit. In addition, these years marked a decrease in automakers’ instrumental power due to the decline in participation in the state hierarchy by people from the carmakers.
The automakers’ loss of business power entailed different negotiations with the national government, and this resulted in a reduced number of trade policy concessions towards them. More protectionist trade policies, such as LNAs and DJAIs, were implemented. This shift was also observed in the renegotiated bilateral agreements with Brazil (2014), in which the flex value was lowered. Moreover, restrictions on accessing foreign currency and the project for creating a joint automotive firm with Brazil are evidence of this path.
The research presented in this article therefore shows that the theoretical framework employed here offers an accurate perspective for the analysis of the influence of business actors over government, allowing a complete examination of the many causes affecting the design and implementation of policy. In the social sphere, the concept of business power permits analysis of the different attributes that businessmen can bring into play in their negotiations with the government. The value of these research tools lies in their extensive capacity for analysis: they allow for the capture of dimensions that otherwise fall into segregated compartments (statal/social or structural/instrumental) and propose broader explanations for the complexities exhibited by any social process.
In the case examined in this article, the theoretical framework enables the consideration of the multiple aspects involved, which had not been investigated in depth before. It is thus possible to understand more accurately how the automakers’ and suppliers’ business powers influenced the formulation and implementation of foreign trade policy, distinguishing in what way and to what extent they acted and the different results these generated during each of the time periods studied.
Appendix
Gross Production Value (GPV) in the Argentine Industrial Sector (millions of A$, adjusted to 2004) and Difference in Share in GPV of Industrial Sector (%) (2004–15)
Number of Formal Employees in Industrial Sectors (annual average) and Difference in Share in Industrial Employment (%) (2002–15)
Exports of the Automotive Industry by Sector and Company (millions of US$) (2002)
Government Policies in the Automotive Sector (2002–15)
Profiles of Selected Public Officials Involved in Automotive Foreign Trade (2002–15)
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