In an increasingly data- and AI-driven economy, integrating ethical values into algorithmic decision-making is becoming ever more pressing. Benevolence is a fundamental value in human and organizational interactions, fostering trust, fairness and long-term relationships. Companies, particularly in the financial sector, must balance economic efficiency with social responsibility. As business decisions become increasingly automated, the question arises whether and how benevolence can be programmed. Research on artificial benevolence explores how AI systems can maximize not only efficiency but also trust, mitigate discrimination and align with broader corporate purposes. This requires an interdisciplinary perspective integrating technical, ethical and legal dimensions. While existing regulations increasingly shape AI-driven decisions, the question remains how artificial benevolence can be implemented and legally anchored.
A brief examination reveals the multifaceted legal challenges involved in implementing artificial benevolence in consumer banking. In addition to the omnipresent questions of data privacy and liability, risks of discrimination shape the legal debate on a practice of benevolent AI-driven decision-making. Further issues stem from governmental participation in consumer banks based on the model of a public savings bank. The social impact of decisions made by banks in their interactions with private customers on tenancies, real estate projects and the provision of daily necessities is exceedingly important to fundamental rights. Another relevant question is whether administrative bodies could commit themselves to derivative participation claims. This article outlines these issues in the context of the growing regulatory framework provided by European Union law.