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  • Cited by 10
    • This textbook will transition to Cambridge Core on 6 July 2026. Please take a moment to export any annotations you may have created on the eTextbook before the move.
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    • Publisher:
      Cambridge University Press
      Publication date:
      22 February 2019
      14 March 2019
      ISBN:
      9781108349383
      9781108425933
      9781108441919
      Dimensions:
      (253 x 177 mm)
      Weight & Pages:
      0.96kg, 386 Pages
      Dimensions:
      (253 x 177 mm)
      Weight & Pages:
      0.82kg, 386 Pages

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    Book description

    Written by an interdisciplinary team of global experts covering diverse research methods - including research design, research tools, and statistical techniques - this volume focuses on advanced research methods for anyone working in the social and behavioral sciences. The information needed to perform research in the laboratory, the field, or online is mapped out to provide specific applications and tools in applying each method. The issues surrounding reliability, validity, and obtaining consent are explained alongside detailed descriptions of the impact of pre-knowledge on participant behavior, the ways that researchers unintentionally influence participants, and tips on administering suspicion probes and debriefings. The book then lays out bio-physiological measures, eye-tracking methods and technologies, the construction of questionnaires, and reaction-time methodologies without assuming too much prior knowledge. The basics of Bayesian analysis, item response analysis, social network analysis, and meta-analysis are also summarised as the editors combine innovative methods and statistics to showcase how to perform quality research.

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