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When Deliberation Produces Persuasion rather than Polarization: Measuring and modeling Small Group Dynamics in a Field Experiment

Published online by Cambridge University Press:  19 December 2019

Kevin M. Esterling*
Affiliation:
Department of Political Science, University of California – Riverside
Archon Fung
Affiliation:
JFK School of Government, Harvard University
Taeku Lee
Affiliation:
Department of Political Science, University of California – Berkeley
*
*Corresponding author. E-mail: kevin.esterling@ucr.edu
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Abstract

This article proposes a new statistical method to measure persuasion within small groups, and applies this approach to a large-scale randomized deliberative experiment. The authors define the construct of ‘persuasion’ as a change in the systematic component of an individual's preference, separate from measurement error, that results from exposure to interpersonal interaction. Their method separately measures persuasion in a latent (left–right) preference space and in a topic-specific preference space. The model's functional form accommodates tests of substantive hypotheses found in the small-group literature. The article illustrates the measurement method by examining changes in study participants' views on US fiscal policy resulting from the composition of the small discussion groups to which they were randomly assigned. The results are inconsistent with the ‘law of small-group polarization’, the typical result found in small-group research; instead, the authors observe patterns of latent and policy-specific persuasion consistent with the aspirations of deliberation.

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Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
Copyright © The Author(s) 2019
Figure 0

Figure 1. Latent persuasion: no evidence of polarizationNote: If the ‘law’ of small-group polarization held true, then we would expect to see liberals becoming even more liberal as the table grew more liberal (a concave pattern) and vice versa for conservatives (a convex pattern). Instead we observe a linear relationship or diminishing returns, which is consistent with a mechanism of persuasive arguments within cross-cutting discourse. The confidence bands indicate 95 per cent highest posterior density intervals.

Figure 1

Figure 2. Effect of disagreement on preference directionNote: As the table becomes more ideologically diverse, ideologues tend to reinforce their pre-existing views, although the effects are not statistically significant. The confidence bands indicate 95 per cent highest posterior density intervals (not shown for moderates).

Figure 2

Figure 3. Topic-specific persuasionNote: This figure shows the posterior distributions for the ρ. correlation parameters, which test for spatial dependence in respondents' changes in topic-specific preferences for each item. Note that the dependence is identical for liberals, moderates and conservatives across all items.

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