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The Saffronization of Public Knowledge in India

Published online by Cambridge University Press:  04 November 2024

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Abstract

During the political regime of the Bharatiya Janata Party (BJP), public knowledge in India has been tarnished with political colors. The BJP has used the color saffron, which is closely associated with the Indian National Flag, as a sociopolitical tool to signal patriotism, nationalism, indigenization, and decolonization. However, the government’s policies and messages focus on the self-profiting mechanisms of Hindutva ideology. According to the BJP, the notions of pre-colonial knowledge systems and patriotism are only related to the Hindu religion. Thus, public knowledge in India has been politicized through “saffronization”: the color saffron, rightwing political ideologies, and religious fundamentalism combine to create false beliefs about Indian history and culture, which then inspire and excuse hate and crime.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2024. Published by Cambridge University Press