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Must watch propaganda: the marginal treatment effect of foreign media among always-takers

Published online by Cambridge University Press:  29 September 2023

Robert Gulotty*
Affiliation:
Department of Political Science, University of Chicago, Chicago, IL, USA
Arthur Zeyang Yu
Affiliation:
Department of Political Science, University of Chicago, Chicago, IL, USA
*
Corresponding author: Robert Gulotty; Email: gulotty@uchicago.edu
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Abstract

Studies of political persuasion often use an exogenous encouragement as an instrument for persuasive messaging. However, for some people, such encouragement is insufficient, while for others, it is unnecessary. These individuals are excluded from methods that only estimate a treatment effect among compliers. Using the marginal treatment effect framework, we extend research finding that exposure to West German television increases support for communism. We find that, because of self-selection, for those who watch West German TV regardless of signal quality, i.e. always-takers, cutting off West German television would have increased support for communism. Our extrapolation shows that media choices reinforce, rather than mollify, political preferences.

Information

Type
Original Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press on behalf of EPS Academic Ltd
Figure 0

Table 1. Quantities in the ATEs of always-takers and Never-takers

Figure 1

Figure 1. Weights for Cross Moments. (a) Weights for D = 0 and (b) Weights for D = 1. Note: Sample size =3023. This figure presents weights associated with the LATE and cross moments in Kern and Hainmueller (2009). The horizontal axis is the latent heterogeneity U in the selection equation. The vertical axis is the weights of the IV estimands in regions where they are nonzero. Figure 1(a) presents the weights for ${\mathbb E}[ Y( 0) \vert U = u]$. Figure 1(b) presents the weights for ${\mathbb E}[ Y( 1) \vert U = u]$.

Figure 2

Table 2. Identifiable Quantities in Kern and Hainmueller (2009)

Figure 3

Table 3. Effect of West German TV on Support for Communism

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Figure 2. Extrapolate ATEs of always-takers and never-takers by linear programing. (a) ATE of always-takers: Generalized LATE. (b) ATE of never-takers: Generalized LATE. Note: Sample size =3023. This figure presents the bounds on the ATEs of always-takers and never-takers when we control mother's occupation in the linear program. The constraints in the linear program are the cross-moments in proposition C.1. The x-axis displays the polynomial order of the basis functions used in the linear program. Figures 2a,b are computed from treating ATEs of always-takers and never-takers as generalized LATEs in the linear program.

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