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Social Preferences: Measuring Private, Public, and Group Preferences through Focus Groups

Published online by Cambridge University Press:  28 November 2022

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Abstract

How does the social nature of focus groups shape what researchers learn about preferences? This article delineates three preference types—private, publicly expressed, and group preferences—and introduces a new method for measuring each in a focus group setting. Original data on people’s preferences for punishing rape, wife beating, and theft across 80 focus groups in 20 villages in eastern Democratic Republic of Congo reveal clear differences across preference types, featuring more extreme punishment preferences in the public sphere. A within-subject experiment also shows that focus group discussions affect people’s private preferences by making them more extreme, which has ethical implications for researchers who use focus groups worldwide. The social nature of preferences observed in Democratic Republic of Congo underscores that scholars must adopt clear and transparent approaches to data comparison to learn about sensitive issues in the face of contested norms.

Information

Type
Methods, Ethics, Motivations: Connecting the How and Why of Political Science
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of the American Political Science Association
Figure 0

Figure 1 Process Model

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Figure 2 Crimes

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Figure 3 Punishments

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Figure 4 Mean Severity Rankings in 80 Focus Groups

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Figure 5 Order of Measurement

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Table 1 Mean and Difference from Private Punishment Preference

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Table 2 Difference across All Punishment Preferences

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Figure 6 Preferences by Group Heterogeneity

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Figure 7 Men’s versus Women’s Preferences

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Table 3 Determinants of Post-Discussion Private Preferences

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Figure 8 Men and Women’s Preference Convergence

Supplementary material: Link

Lindsey Dataset

Link