I. The lack of SRM governance and the landscape in the LAC region

International concern around the lack or insufficient governance structures for SRM is growing.Footnote ¹⁶ There is currently no comprehensive governance system, nor a natural forum where this issue can be adequately discussed.Footnote ¹⁷ As a result, many key questions remain unanswered, such as who will have the authority to deploy SRM technology at a planetary scale and, hence, who will control the planet’s metaphorical thermostat, with consequences for the most vulnerable populations. Likewise, other questions focus on who will monitor and regulate the research (at any scale), the funding, the potential testing and eventually the deployment of such technologies. The complexity of SRM raises technical, socio-political and ethical discussions about whether it should be funded, researched or even promoted.Footnote ¹⁸

Global governance on SRM is evolving, acknowledging significant governance gaps, both in research – indoor and outdoor – and particularly in potential deployment. Governance can take different forms, depending on the actors involved (governmental, non-governmental, or private sectors), the different stages from research to deploymentFootnote ¹⁹ and the near- and long-term outcomes. As Jinnah et al observe, even the distinction between stages could be considered artificial.Footnote ²⁰ Relevant reports highlight the need for responsible research and ethical guidelines on indoor research.Footnote ^21, Footnote ²² Defenders argue that for advancing theoretical knowledge on SRM, small-scale outdoor research experimentation could provide a more precise understanding, e.g., of behaviour of reflective particles in the stratosphere, and could improve the models. Therefore, a significant challenge lies in defining where, when and in which circumstances scientists will be allowed to carry out these outdoor field trials and in building participatory mechanisms, as there could be resistance from governments and communities.Footnote ²³

So far, the Global North has highly dominated the discussion on SRM.Footnote ²⁴ Most of the theoretical research and modelling projections have been made in those countries. In the Global South, particularly in the LAC region, the number of research teams exploring the physical and socio-political dimensions of SRM is growing. While there have been several capacity-building initiatives aimed at raising awareness and fostering engagement with these technologies, such efforts have been largely insufficient and lack continuity. As a result, they have not enabled the development of a sustained, regionally grounded narrative on SRM that reflects LAC-specific priorities, perspectives and concerns. Familiarity with SRM remains limited. In this sense, based on the principles of climate justice, countries from the Global South must be part of the discussions to build equitable and inclusive regulatory and institutional frameworks.

Countries from the LAC region will need to build capacities to anticipate the consequences of planetary technologies.Footnote ²⁵ Some groups against SRM state that the topic has been imposed on Global South countries and has deviated attention from decarbonisation.Footnote ²⁶ However, we consider that vulnerable countries must be aware of the potential benefits and risks and should play a central role in the discussions.Footnote ²⁷ This would entail improving LAC capacities, gaining access to breakthrough information, and understanding the array of impacts of SRM in the region. Additionally, as the technology evolves, new actors emerge and unforeseen events unfold, making anticipatory and participatory governance essential for overseeing and facilitating responsible research and inclusive dialogue, particularly in the Global South.Footnote ²⁸

III. Make sunsets’ reception in the media: perceptions of risks

Acknowledging the powerful role that the media play in shaping opinions, perspectives and attitudes towards novel and controversial technologies,Footnote ⁴⁹ we analysed different perceptions of SAI on a diversity of platforms. Make Sunset’s experimental cooling-credit scheme based on small-scale SAI deployment resonated in the media, and many scientific articles raised awareness of how SAI research and non-research experimentation should be monitored and governed.Footnote ⁵⁰ In this sense, we delve into the media coverage to analyse how they reflect the actions of Make Sunsets.

This section is based on a search for “Make Sunsets” in Lexis NexisFootnote ⁵¹ between January 2022 and December 2024 in English and Spanish. This period reflects the company’s main activities and how its small-scale deployment performance in Mexico triggered a debate in the scientific and policy community worldwide. Through the media coverage work, we analysed 89 newspaper articles in English and Spanish. All this information allows us to map the landscape of perceptions and the media and political narratives around Make Sunsets, revealing how the public debate on solar geoengineering is constructed. By examining coverage in different linguistic and geographical contexts, it is possible to identify not only some predominant positions, whether supportive, sceptical or outright rejectionist, but also the nuances and the wide array of considerations, mainly the concerns that arise from this controversial technology.

The focus of our empirical analysis is the representation of SG in the media, following some key elements of the framework proposed by Buck.Footnote ⁵² Particularly, we identified different types of risks characterised in the media. To develop the analysis, we created a Microsoft Excel document with all the material found (see Appendix). The variety of risks that appeared in the news are not isolated categories, but rather a landscape of interconnected perspectives involving a complex technology like SRM. We identified nine classes of risks (Table 1):

Table 1.

Types of risk identified in the media analysis. Prepared by the authors

Figure 1.

The percentage distribution of different types of risks expressed in perceptions captured in the analysed media about the application of geoengineering or climate interventions, such as the Make Sunsets case.

Source: own elaboration.

IV. Discussion on the media analysis

The Make Sunsets case illustrates the ethical and political challenges of SG, highlighting the importance of widening the margins of transparency and public participation in decision-making. In general terms, media coverage has portrayed this as a turning point in the debate. The dominant narrative condemns the actions of Make Sunsets as irresponsible, premature, and lacking both scientific and ethical legitimacy.

Some of the main narratives used in the media to analyse the controversies of SG emphasise that it is a technology with significant risks and uncertainties. For example, Temple states that “little is known about the real-world effect of such deliberate interventions at large scales, but they could have dangerous side effects”.Footnote ⁶¹ This perception is reinforced by other statements, such as those of ETC Latin America director Silvia Ribeiro, who argues that “because of the risks to biodiversity and the communities that sustain it, the UN Convention on Biological Diversity has called for a moratorium on the deployment of geoengineering since 2010.”Footnote ⁶² Along the same lines, Shuchi Talati was quoted by a journalist expressing concern about the potential emergence of groups hoping to profit from unilateral solar geoengineering efforts.Footnote ⁶³ The journalist expressed that “Scientists fear that rogue governments could, potentially, strong-arm the world into a solar geoengineering future.”Footnote ⁶⁴

From different viewpoints, these narratives not only emphasise the risks associated with the impacts of climate change along with the risks of SG, but also warn about how initiatives like Make Sunsets can generate systemic risks for scientific research. They also express the need for robust regulatory frameworks and meaningful public participation in these processes. However, regardless of the doubts surrounding this technology, criticism from some media has focused on the lack of transparency and consent evident in the actions of Make Sunsets. According to Rodríguez and Lo, “the Mexican government said the experiment was carried out ‘without prior notice and the consent of the Government of Mexico and the surrounding communities.”Footnote ⁶⁵ Similarly, Ribeiro states that “it did not consult anyone, neither the authorities nor the communities whose territory it used for its experiments.” Moreover, this case violates the sovereignty of other countries and goes against the precautionary calls issued by the United Nations.Footnote ⁶⁶

Another key aspect of the media’s questioning of the Make Sunsets case relates to the commercial motivations behind the experimentation, such as the sale of experimental ‘cooling credits.’ This practice has been heavily criticised as a form of ‘greenwashing’ that distracts from the real solutions to climate change. In this vein, Kelly Wanser, executive director of Silver Lining, a nonprofit organisation that supports research on SRM, states that “from a business perspective, reflective cooling effects and risks cannot currently be quantified in any meaningful way, making the offering a speculative form of ‘junk credit’ that is unlikely to have value to climate credit markets.”Footnote ⁶⁷ As a consequence of this commercial speculation, Ramos stresses that “Mexico has became the first country to reject this practice on a commercial level, as Luke Iseman, founder of Make Sunsets, had begun fundraising in Northwest Mexico to conduct these experiments with the promise of slowing down the temperature rise in the area.”Footnote ⁶⁸

Different positions expressed concerns about the potential risks of SG, the lack of regulatory frameworks for its governance, and the actions of private companies such as Make Sunsets.Footnote ⁶⁹ Some articles highlight the limited knowledge regarding the safety of sulphur dioxideFootnote ⁷⁰ and its potential risk supporting the Mexican decision to ban SG experimentation in the country and bringing in the voices of experts who express support for this measure. Others condemn its premature commercialisation, emphasising the lack of scientific validation and legitimacy.Footnote ⁷¹ In this context, some voices argue that Make Sunsets’ actions could damage the credibility of SG research. As Matt Watson, from Bristol University states, “For people who are trying to do cautious, ethically grounded work, it makes their lives more difficult.”Footnote ⁷² Additionally, other opinions raise concerns about the lack of transparency and oversight in experiments and related activities.Footnote ⁷³ These positions highlight the ethical risks of the lack of regulations that allow private companies to conduct SG experiments without broad public debate and the involvement of potentially affected communities. According to De la Garza, many experts have criticised the company for trying to profit from largely insufficiently proven or tested science.Footnote ⁷⁴

Make Sunsets’ founder, in response to Mexico’s announcement of plans to ban geoengineering, said, “We want to be working hard with government partners to buy time for others to solve the shared challenges we have to prevent catastrophic warming.”Footnote ⁷⁵ However, the Mexican case suggests that the lack of regulations is exploited by these kinds of companies to develop their own business without any transparency or accountability. The insights presented show two crucial concerns that experts have repeatedly emphasised: the geopolitical potential risks of unilateral geoengineering and the urgent need for international governance. As environmentalist Bill McKibben warns in The New Yorker, “Imagine if India started pumping sulfur into the atmosphere only to see a huge drought hit Pakistan (…). Two nuclear powers, already at odds, with one convinced the other is harming its people.”Footnote ⁷⁶ This scenario illustrates the dangerous potential for climate intervention technologies to exacerbate existing tensions between nations if there is no global governance over their use. According to Janos Pasztor, former Executive Director of C2G, “the current state of science is not good enough […] to reject or accept, let alone implement SG.”Footnote ⁷⁷ Pasztor and others in Temple stress that “Make Sunsets’ efforts underscore the urgent need to establish broad-based oversight and clear rules for responsible research in geoengineering.”Footnote ⁷⁸

The sources addressed focus their perceptions on aspects that exalt the need to position themselves in an ethical, legal and geopolitical discourse. In this sense, the ethical approach is linked to some criticisms of non-research experimentation without consent, premature commercialisation of unproven technology, and lack of consideration for potentially affected communities. In Temple’s article, it is stated that Talati adds “that it’s hypocritical for Make Sunsets to assert they’re acting on humanitarian grounds, while moving ahead without meaningfully engaging with the public, including with those who could be affected by their actions.”Footnote ⁷⁹ Similarly, Garrison points out that “The Mexican government said Make Sunsets’ balloon launch highlighted the ethical problems of allowing private companies to conduct geoengineering events.”Footnote ⁸⁰ This article also underscores experts’ opinion on the importance of considering the implications of SG experimentation from the legal discourse in the absence of a clear regulatory framework. A spokeswoman for the Ministry of Mexico said that the country “has not set a date for implementing its ban” on geoengineering (…), and Garrison highlight that it is unclear what effect the ban might have.”Footnote ⁸¹ Moreover, Garrison expresses that “The Mexican government told Reuters it is now actively drafting “new regulations and standards” to prohibit solar geoengineering inside the country.”Footnote ⁸²

In geopolitical discourse, some sources express concern that SG could become a form of ‘climate colonialism,’ where rich countries from the Global North experiment with risky technologies in countries from the Global South. Alick Muvundika, African Group chair in climate negotiations, explicitly rejects this dynamic: “There are efforts to use Africa to justify use of this dangerous technology, often with the argument that the risk of climate change must be weighed against the risks of deployment of the technology (…) Muvundika called this a “false dichotomy.”Footnote ⁸³ Similarly, Pasztor states that: “[a] country like Mexico could start pulling together other countries and say: ‘Let’s work on this together and see how we can ban it together or make it happen properly together.”Footnote ⁸⁴ Silvia Ribeiro from ETC Group has reinforced this negative perspective by pointing out the gravity of “businessmen from one of the world’s most pollution-emitting countries using a country in the Global South and Indigenous peoples’ territories as a testing ground for their private business.”Footnote ⁸⁵

Crucially, this power imbalance is replicated in the very media narratives that critique it. Our analysis shows that a recurring theme in the media coverage is the tension between Global North and South, yet this analysis also reveals a geographic bias in sourcing. Most quoted experts – whether supporting or opposing SG – represent Northern institutions (e.g., Harvard, Silver Lining, NUA signatories), while Southern voices are cited primarily in response to Northern actions (e.g., Mexico’s ban, African Group’s critiques). This sourcing pattern risks framing SG as a debate ‘about’ the Global South rather than one ‘with’ it, sidelining perspectives from those most vulnerable to its impacts.

Media analysis reveals regional differences in perceptions of solar geoengineering. In Mexico, the discourse centers on sovereignty and state regulation, exemplified by the government’s announcement of its intention to ban experiments following the Make Sunsets case, interpreted as a neocolonial intrusion lacking local consultation. Mexico’s stance, aligned with the precautionary principle, contrasts with debates in countries like the United States, where private innovation is prioritised under incipient ethical frameworks, such as venture capital-backed experiments and discussions on transnational governance to prevent unilateral actions. Media reinforce these narratives: in Latin America, socio-environmental risks and autonomy are emphasised, while in the Global North, outlets like MIT Technology Review analyse technical dilemmas and balances between innovation and regulation. These divergences not only reflect political priorities but also influence the feasibility of global consensus, where distrust of power asymmetries could hinder multilateral mechanisms, particularly if Global South countries perceive exclusion in decision-making. Thus, our study transcends opinion mapping by revealing how local media and political narratives shape heterogeneous responses, anticipating tensions between sovereignty, technological ethics and international cooperation in future climate scenarios.

V. Ethical analysis of the make sunsets case: experimentation, risks and inclusive public engagement

In the media, Make Sunsets has been termed an “experiment.” To enhance the clarity of our ethical analysis, we first propose an explicit definition of an SRM experiment and identify the type of SRM experiment that Make Sunsets is. The term “experimentation” in media analysis is an umbrella term with multiple meanings and often carries a negative emotional connotation, particularly from defenders of the strictest forms of SRM monitoring and regulation, underscoring the need for caution and thorough analysis in the field.

There are two main dimensions to unpack here: what an experiment is, and the research vs. deployment distinction. The terms “experiment” and “experimental” are often used to refer to any SRM intervention, including SAI technology, regardless of its research aim (e.g., contributing to generalisable climate knowledge or reducing uncertainty) or non-research aim (e.g., cooling the planet). To avoid negative emotional connotations of the term experiment in public communications, here we use a rhetorically neutral definition:

This definition identifies SRM experiments with activities without sufficient evidence for regular use and thus establishes a practical threshold, allowing us to explicitly distinguish between research and non-research experimentation based on an action’s main aim. The distinction between research and non-research (e.g., deployment) is necessary for both ethical and legal reasons because they have different “risks, governance challenges or appropriate responses to these”.Footnote ⁸⁷ We consider that only an activity aiming to develop or contribute to generalisable knowledge or diminish uncertainty counts as research, e.g., the SCoPEx “outdoor experiment.”Footnote ⁸⁸ Our neutral definition identifies Make Sunsets as a case of a cooling credit scheme based on non-research, experimental, small-scale deployment of SAI performed by a for-profit company. In turn, because of the intended neutrality of our definition, there is conceptual room for reasonable disagreement about whether SRM research or non-research experiments are ethically responsible or irresponsible.

Our position is that this case is an empirical manifestation of the gaps in ethics, governance and regulations on SRM, and it also draws attention to the importance of the links between public engagement, communication and legitimate governance,Footnote ⁸⁹ particularly in the early stages of research and non-research experimentation. At its most charitable interpretation, the goal of this start-up was to commercialise cooling credits in a “symbolic”Footnote ⁹⁰ way to call attention to our current climate change situation. This activity did not respond to any scientific question and was not a research experiment to advance knowledge or diminish uncertainty about an SRM interaction with our climate.Footnote ⁹¹ However, its impacts could undermine legitimate scientific endeavours on SRM, if a government response does not correctly distinguish between research and non-research experimentation when designing appropriate regulations and remedying these gaps.

In the LAC region, the low levels of familiarity with SRM methods or technology pose additional challenges that require a holistic understanding of public perception within broader contexts of values and perspectives.Footnote ⁹² For this reason, public engagement is critical to improving transparency in decision-making and supporting democratic governance. Enhancing participation and engagement should be the standard procedure for research and non-research (e.g., credit schemes) experimentation on emerging, complex and uncertain technologies.Footnote ⁹³ The challenge, then, is to develop transparency, improve credibility and foster open public deliberations.

VI. Conclusion

The Make Sunsets case in Mexico highlights that the lack or insufficiency of governmental regulations and public participation could lead to ethically permissible outdoor small-scale research experiments being delayed, halted or even banned. Rogue and irresponsible procedures can also affect the climate science community responsible for both indoor and outdoor research experimentation by eroding public trust and exacerbating negative narratives about SRM.Footnote ⁹⁴ In their general analysis of risks associated with SRM, Felgenhauer and colleagues suggested that there was a 50 per cent chance of international tensions.Footnote ⁹⁵ Given the very real international fallout associated with the Make Sunsets case, we consider that it provides an example of an instance of non-research SRM experimentation that is not ethically justifiable.

Concerns about the lack of governance frameworks for SRM are drawing increasing attention from the scientific community, policy makers and communities worldwide. The topic is gaining traction as funding is increasing, and more social and institutional actors are involved in research and non-research experimentation on SRM. The absence of proper regulations becomes a form of governance itself, one that leads to mistrust, fuels perceptions of neo-colonialism and bans – or makes difficult – potentially valuable and responsible research. Hence, nation-states in LAC have a duty to their citizens and other member States of the international community to develop appropriate governance frameworks for monitoring and overseeing the use of SRM technology within their jurisdictions.

As we show in this article, the LAC region needs to be part of the discussion bringing a contextualised perspective to open informed debates and contribute to filling the existing governance vacuum. To ensure meaningful participation, the LAC region must build its capacities, improve access to science-based information and strengthen research and professional expertise. This will enable the development of its own narratives, particularly at the national and international levels, where States play a key role in regulating emerging technologies and mediating between diverse interests. Developing these capacities will require not only South–South dialogue but also North–South collaboration and multilateral science and policy processes to address emergent and complex technologies like SRM.

The Make Sunsets case underscores the need to distinguish between SRM research and deployment, establish governance mechanisms and monitor these intertwined stages. We believe that further ethical work remains to be done regarding the use of language, principles and criteria. Additionally, there should be clearer definitions concerning the roles of private companies, academia and national governments among other stakeholders, along with their special obligations and limitations in this context.

This case has triggered a complex debate on SRM, with the media playing a key role in shaping the public narrative and analysing its risks. It has sparked a critical debate about the lack of governance of this emerging technology and the potential role of private companies and venture capitals. The widespread condemnation of Make Sunsets’ actions and the Mexican government’s response point to the need for a broader and deeper debate on the consequences of irresponsible practices that can trigger negative perspectives of SRM and enhance arguments on its potential ungovernability. Regional disparities in governance priorities, such as Mexico’s sovereignty-centric approach versus the Global North’s emphasis on private innovation, highlight the urgency of inclusive frameworks that reconcile these divergent narratives. The Mexican decision could negatively affect public opinion in other LAC countries. More research will be needed to delve into the long-lasting consequences of rogue practices in the LAC region and elsewhere.

Geopolitically, a case like Make Sunsets opens the door to discussion about neo-colonialism, as reflected in the media and public discourses. A US start-up performs non-research experiments in the Global South without consideration of governance procedures, respect for communities or insufficient public engagement with local scientists and other relevant stakeholders. These geopolitical tensions are amplified by uneven representation in global media narratives, where Southern perspectives often appear as reactive voices rather than proactive contributors. Addressing this imbalance requires intentional efforts to elevate LAC expertise in both technical governance and public discourse on SRM. The case highlights that the LAC region cannot remain on the margins of the discussions, as doing so may lead to vulnerability risks due to the lack of access to information, expertise and regulatory architecture. The ethics and governance community will need to draw on ethical frameworks for emerging technologies, such as anticipatory ethics frameworks proposed for other disruptive forms of technology.Footnote ⁹⁶

Finally, public engagement is gaining more prominence to improve the ethical and socio-political deliberations of SRM. Public participation of affected parties is a required normative principle, but its appropriate implementation can take different forms depending on contexts and cultures.Footnote ⁹⁷ More robust forms of participatory processes may be more costly and time-consuming but they will enhance the transparency, relevance and legitimacy of outcomes – not only for the climate science community but also for all those affected by the negative impacts of climate change. Opening discussion in the LAC region does not mean endorsing technological deployment but instead seeking a more comprehensive and informed debate to anticipate, shape and guide the future of SRM research and non-research experimentation.