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The latent cognitive structures of social networks

Published online by Cambridge University Press:  25 April 2024

Izabel Aguiar*
Affiliation:
Stanford University, Institute for Computational and Mathematical Engineering, Stanford, CA, USA
Johan Ugander
Affiliation:
Stanford University, Department of Management Science and Engineering, Institute for Computational and Mathematical Engineering, Stanford, CA, USA
*
Corresponding author: Izabel Aguiar; Email: izabel.p.aguiar@gmail.com
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Abstract

When people are asked to recall their social networks, theoretical and empirical work tells us that they rely on shortcuts, or heuristics. Cognitive social structures (CSSs) are multilayer social networks where each layer corresponds to an individual’s perception of the network. With multiple perceptions of the same network, CSSs contain rich information about how these heuristics manifest, motivating the question, Can we identify people who share the same heuristics? In this work, we propose a method for identifying cognitive structure across multiple network perceptions, analogous to how community detection aims to identify social structure in a network. To simultaneously model the joint latent social and cognitive structure, we study CSSs as three-dimensional tensors, employing low-rank nonnegative Tucker decompositions (NNTuck) to approximate the CSS—a procedure closely related to estimating a multilayer stochastic block model (SBM) from such data. We propose the resulting latent cognitive space as an operationalization of the sociological theory of social cognition by identifying individuals who share relational schema. In addition to modeling cognitively independent, dependent, and redundant networks, we propose a specific model instance and related statistical test for testing when there is social-cognitive agreement in a network: when the social and cognitive structures are equivalent. We use our approach to analyze four different CSSs and give insights into the latent cognitive structures of those networks.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2024. Published by Cambridge University Press
Figure 0

Figure 1. In this work, we analyze cognitive social structures (CSSs) as multilayer networks represented by an $N \times N \times N$ adjacency tensor (left). The frontal slices of the adjacency tensor are visualized in blue, yellow, and green. The $N$ frontal slices of the CSS are adjacency matrices representing the perception each person has of their network. We use the nonnegative Tucker decomposition (NNTuck) to model the CSS with a multilayer stochastic block model, which decomposes the adjacency tensor into latent social spaces and a latent cognitive space (right).

Figure 1

Figure 2. A visualization and example showing the connection between the stochastic block model (SBM), the nonnegative Tucker decomposition (NNTuck), and relational schema. (A) We assume that each person generates their perception of the network according to a stochastic block model (SBM). A person’s perception of the existence of an edge is drawn according to the rate specified by the affinity matrix in each person’s SBM. Previous empirical and theoretical work on how people store and recall large social networks suggests that a coarse model of relationship, like the SBM, well represents this cognitive process. (B) We could estimate a separate affinity matrix to describe each person’s network perception. (C) However, the NNTuck allows us to identify when people share the same generative process for their perceptions, interpretable as sharing the same relational schema.

Figure 2

Table 1. The determinations from the split-LRT for the Krackhardt and Hunter CSS datasets. See Appendix C for a discussion on the likelihood ratio test (LRT), for motivation for why we use the split-LRT as opposed to the regular LRT, and to compare these determinations to those of the standard LRT . Of note is that the split-LRT suggests that both the Krackhardt Friendship CSS and the last week of the Hunter Friendship CSS are well modeled with social-cognitive agreement (SCA). The other two CSS datasets are better explained when we allow for the social space to differ from the cognitive space

Figure 3

Figure 3. The test-AUC averaged across a tubular fivefold cross-validation task for the Krackhardt advice (left) and friendship (right) CSS datasets. The pink and black lines correspond to the NNTuck model assumptions of cognitive redundancy and independence, respectively. Each other colored line corresponds to a different value of $C$ in assuming cognitive dependence in the CSS, and the x-axis corresponds to different choices of the social latent space parameter $K$. Based on this cross-validation task, we choose to examine the social and cognitive factor matrices of the advice and friendship CSS datasets corresponding to the cognitively dependent NNTuck with $K=C=3$, and $K = 3,C= 5$, respectively.

Figure 4

Figure 4. The latent social and cognitive spaces in the high tech firm from Krackhardt (1987), identified by estimating a cognitively dependent NNTuck of the advice CSS with $K=C=3$. The plotted network is of the network’s consensus structure, with an edge shown if at least 50% of the network perceived its existence. Each node’s position is determined by the departmental affiliation and hierarchy structure of the firm, where the person in the middle is the president, persons 1, 3, 17, and 20 are vice presidents, and the rest are supervisors. Each node is colored according to its proportional membership to each group, where a darker color denotes more proportional membership. We see that persons 5 and 16 belong mostly to the same cognitive space as the president, persons 0 and 13 belong mostly to the same cognitive space as person 14, and everyone else belongs to the third cognitive space.

Figure 5

Figure 5. The latent cognitive space of the Krackhardt (1987) advice CSS, rewritten relative to the relational schema of the president of the company, the supervisor we refer to as person 14, and person 10. Each node is colored according to its proportional membership to each cognitive group, where dark pink denotes more membership. Note that, because this plot shows the cognitive membership of each node relative to persons 6, 14, and 10, person 6 (the president) has his entire membership in the first cognitive group, and persons 14 and 10 have their entire membership in the second and third cognitive groups, respectively.

Figure 6

Figure 6. The latent social and cognitive spaces in the friendship CSS of the high tech firm from Krackhardt (1987), identified by estimating a cognitively dependent NNTuck.

Figure 7

Figure 7. The test-AUC averaged across a tubular fivefold cross-validation task for the Hunter friendship week one (left) and week six (right) CSS datasets. We choose to examine the social and cognitive factor matrices of both CSS datasets corresponding to the cognitively dependent NNTuck with $K = 2$ and $C=3$.

Figure 8

Figure 8. The latent social and cognitive spaces in week one of the Hunter Friendship CSS, identified by estimating a cognitively dependent NNTuck with $K=2$ and $C=3$. In the first row, we plot the gender and race identifiers for each of the 20 students and in the last row we plot the cognitive space relative to the relational schema of persons 0, 6, and 18. Note that both the social and cognitive spaces in week one align well with the self-identified gender of each student. The plotted network is of the network’s locally aggregated structure, with an edge shown from node $i$ to $j$ if node $i$ perceived its existence.

Figure 9

Figure 9. The latent social and cognitive spaces in the last week of the college leadership course friendship network from Hunter (2019), identified by estimating a cognitively dependent NNTuck with $K=2$ and $C=3$. In the last row, we also plot the cognitive space relative to students 9, 2, and 10. To visualize the differences in the cognitive spaces of these students, see Appendix D.

Figure 10

Table A1. The “affect matrix” from Hunter (2019). Each group was asked to describe the actions of the other groups following a Prisoner’s Dilemma activity during the course (e.g., group B described group D as “altruistic” and “long sighted.”)

Figure 11

Figure A1. The metadata of the students in the leadership course studied in Hunter (2019).

Figure 12

Algorithm 1. Multiplicative Updates for minimizing KL-Divergence in the NNTuck (Kim and Choi, 2007)

Figure 13

Figure B1. Comparing the KL-divergence across iterations for 50 random initializations in three different SCA algorithms (in blue, yellow, and green), to the convergence of a dependent NNTuck with $K=C$ (red) for Advice CSS with $K=C=3$. The comparison of these SCA algorithms to the dependent NNTuck is not to compare overall difference in KL-divergence, but rather to show how the SCA algorithms are generally nonmonotonic.

Figure 14

Algorithm 2. Multiplicative Updates for minimizing KL-Divergence in the social-cognitive agreement NNTuck

Figure 15

Table C1. The p-values and LRT determinations for the Krackhardt and Hunter CSS datasets using the standard LRT. See Section 4 to compare these determinations to those using the split-LRT. Of note is that the differences in the two tests are for the layer redundancy and SCA tests in the Krackhardt Friendship CSS, the layer dependency test in the Hunter Week One CSS, and the SCA test in the Hunter Week Six CSS. In all of these tests, the split-LRT failed to reject $H_0$, and the standard LRT rejected $H_0$. This observation may be due to the split-LRT being lower powered, which we discuss in Appendix C

Figure 16

Figure C1. Comparing the KL-divergence of Algorithm 2 across iterations for 500 random initializations. We see that the KL-divergence of the NNTuck with the minimal KL-divergence over 50 random initializations is not much lower than the KL-divergence of the NNTuck with the minimal KL-divergence over 500 random initializtions (which is the same as that over the first 100 random initializations). Thus, we estimate the SCA NNTuck using 50 random initializations of Algorithm 2.

Figure 17

Figure D1. (Top) The affinity matrices corresponding to the three cognitive spaces identified in the last week of the Hunter Friendship CSS. (Bottom) Three synthetic networks showing a random realization of a network generated using each of the three affinity matrices.