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Response Options and the Measurement of Political Knowledge

Published online by Cambridge University Press:  22 June 2021

John G. Bullock*
Affiliation:
Department of Political Science, Northwestern University, Evanston, IL, USA
Kelly Rader
Affiliation:
Department of Political Science, Yale University, New Haven, CT, USA
*
*Corresponding author. E-mail: john.bullock@northwestern.edu
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Abstract

By many measures, the public knows little about politics. But just how little people seem to know depends on the questions that are put to them. In particular, knowledge levels seem higher when people are asked closed- rather than open-ended questions. In turn, differences between estimated knowledge levels are sometimes attributed to fundamental differences between these types of questions. Building on this previous research, the present study uses a pre-registered experiment conducted with a representative national sample to shed new light on the relationship between question form and knowledge measurement. The authors find that inferences about political knowledge depend less on fundamental differences between open- and closed-ended questions than on two little-appreciated aspects of survey design: the number and difficulty of the response options that accompany closed-ended questions. These aspects of survey design have large effects. Scholars who use the same questions with different response options may reach substantively different conclusions about the public's levels of knowledge.

Information

Type
Letter
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press
Figure 0

Table 1. Variation in responses to closed-ended ‘Chief Justice’ questions

Figure 1

Figure 1. Correct response rates by response-option setNote: ROs = response options. Grey lines indicate correct-response rates for individual questions, and the black line in each panel indicates the average correct-response rate. Respondents are from SSI (n = 1,961).

Figure 2

Table 2. Effects of number and difficulty of response options

Supplementary material: Link

Bullock and Rader Dataset

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Bullock and Rader supplementary material

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