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Are Donors Sensitive to the Price of Giving? A Meta-Analytical Assessment

Published online by Cambridge University Press:  01 January 2026

ChiaKo Hung*
Affiliation:
School of Social Policy and Practice, University of Pennsylvania, Philadelphia, PA, USA
Jiahuan Lu*
Affiliation:
Maxwell School of Citizenship and Public Affairs, Syracuse University, Syracuse, NY, USA
Wan-Ju Hung*
Affiliation:
Department of Political Science, Texas Tech University, Lubbock, TX, USA
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Abstract

How the price of giving affects charitable donations has been subject to extensive scrutiny in the literature, but the empirical evidence so far has been inconsistent. We conduct a meta-analysis to synthesize the empirical findings on the price-donation relationship, estimate a generalized effect and explore underlying moderators. After combining 386 effect sizes from 52 existing studies, we find that the price of giving generally has a significant, negative association with the level of charitable donations. Further meta-regression analysis suggests that this price effect on charitable donations is moderated by donor type and data year. Overall, donors are sensitive to the price of giving, and the price effect varies under certain circumstances.

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Type
Research Paper
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Copyright
Copyright © The Author(s) 2025
Figure 0

Fig. 1 Study collection and selection process

Figure 1

Table 1 Correlations among the moderators

Figure 2

Table 2 CRVE model results

Figure 3

Fig. 2 Contour-enhanced funnel plot for publication bias

Figure 4

Table 3 Moderator coding

Figure 5

Table 4 Selected studies, effects, and moderator characteristics (n = 52 studies, 386 effects)