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The Proust effect and hoarding symptoms: relationships among memory vividness, object type, and urge to save

Published online by Cambridge University Press:  01 December 2025

Lauren Milgram
Affiliation:
Department of Psychology, University of Miami, USA
Junjia Xu
Affiliation:
Department of Psychology, University of Miami, USA
Randy O. Frost
Affiliation:
Department of Psychology, Smith College, USA
Elizabeth A. Offermann
Affiliation:
Department of Psychology, Smith College, USA
Kiara R. Timpano*
Affiliation:
Department of Psychology, University of Miami, USA
*
Corresponding author: Kiara R. Timpano; Email: k.timpano@miami.edu
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Abstract

Background:

Individuals with hoarding disorder exhibit heightened attachment to objects, but little is known about possible drivers of object attachment and associated object saving behaviors. Theory and preliminary evidence posit that the heightened object attachment characteristic of hoarding disorder may be partially explained by the experience of vivid, ‘Proustian’ memories related to objects.

Aims:

The current study piloted a novel Proustian Memory Task to examine whether self-reported vividness of memories associated with cherished objects, mundane objects, and non-objects was associated with greater urge to save objects and greater hoarding symptoms.

Method:

Participants (N=443) included a non-selected community sample recruited from the crowd-sourcing platform Prolific. Participants were asked to identify and describe a memory associated with their most cherished belonging, a mundane belonging, and a recent vacation (i.e. non-object control). Participants also reported their urge to save the identified objects and completed a self-report measure of hoarding symptoms.

Results:

Hoarding symptoms were not associated with vividness of memories of cherished objects, or with non-objects, but were associated with greater vividness of memories of mundane objects. Greater vividness of memories associated with objects was associated with a greater urge to save both cherished and mundane objects; however, this relationship was stronger for mundane compared with cherished objects. The relationship between memory vividness and urge to save objects was not impacted by hoarding symptoms.

Conclusions:

Findings provide preliminary evidence that the experience of Proustian memories, particularly those related to mundane objects, may play a role in object attachment and hoarding symptoms.

Information

Type
Main
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of British Association for Behavioural and Cognitive Psychotherapies
Figure 0

Figure 1. Moderating effect of memory type (object memories versus non-object memory) on the relationship between memory vividness and hoarding symptoms.

Figure 1

Table 1. Multi-level model of the impact of memory type (cherished object, mundane object, or non-object) and hoarding symptoms on memory vividness

Figure 2

Table 2. Multi-level model of the impact of object type (cherished object or mundane object) and object memory vividness on urge to save the identified object

Figure 3

Figure 2. Moderating effect of object type (cherished versus mundane) on the relationship between object memory vividness and urge to save the object.

Figure 4

Table 3. Multi-level model of the impact of memory vividness, object type, and hoarding symptoms on the urge to save the identified object

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