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Family Matters: How Concerns about the Financial Wellbeing of Young Relatives Shape the Political Preferences of Older Adults

Published online by Cambridge University Press:  24 April 2025

Zack Grant*
Affiliation:
Nuffield College, University of Oxford, Oxford, United Kingdom
Jane Green
Affiliation:
Nuffield College, University of Oxford, Oxford, United Kingdom
Geoffrey Evans
Affiliation:
Nuffield College, University of Oxford, Oxford, United Kingdom
*
Corresponding author: Zack Grant; Email: zack.grant@nuffield.ox.ac.uk
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Abstract

In an era of intergenerational inequality and political polarization, what might make older voters support greater government spending on the young? Building on literature concerning family-centric political preferences, we theorize that older voters support pro-youth policies and vote for pro-youth parties when they perceive younger relatives to be struggling financially due to emotional bonds and shared risks. Using a large, original survey of British adults, we find that negative evaluations of the financial wellbeing of one’s younger relatives – which are linked to their objective economic assets – are associated with support and prioritization of state investment in education, childcare and housing. They are also associated with opposition to the incumbent Conservatives, in a relationship mediated by assessments that this party represents young people badly. The implications are important for understanding how emotional connections, more than self-interest, sensitize voters to family-wide economic hardship and help produce ‘family-centric’ economic voting.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Figure 1. The percentage of British adults with financially struggling relatives in different age cohorts.Source: Intergenpol-GB (August 2022). N = 4,458 people aged 40+.Note: The percentage of people with relatives aged 18–39 (solid black line), 40–59 (short dashed grey line), and 60+ (long dashed grey line) who are ‘doing badly’ financially by age, plus 95 per cent confidence intervals. Estimates were smoothed based on a local regression function.

Figure 1

Table 1. The objective assets of one’s eldest child predict subjective financial evaluations of one’s younger relatives in general

Figure 2

Figure 2. A summary of our key findings and the possibility of their mediation by perceptions of self-interestSource: Intergenpol-GB (August 2022).Note on Interpretation: The figure presents coefficient plots (Jann 2014) that summarize our main findings (Models A–D in Tables 2–4, in addition to Table A15 for the final ‘potential self-interest mediator’ model). They show how many standard deviations more / less likely, on average, a person with a financially struggling relative is to support spending on YAOPs (left column), to prioritize spending on YAOPs (centre column), and to intend to vote Conservative (right column). This is in comparison with someone whose young adult relatives are ‘doing well’ (top row) or someone with no close young adult relatives (bottom). All respondents are aged 40+. See the original tables for model specification details. All lines are 95 per cent confidence intervals. Demographic Controls: Age; Gender; Education; Logged Equivalised HH Income; Logged HH Savings; Logged Property Value; NRS Occupation Social Class; Employment Status; Ethnicity; Region. Personal/National Economic Outlook Controls: Subjective Personal Economic Outlook; Subjective National Economic Outlook. General Tax-Spend Preference Controls: General Tax-Spend Attitudes.

Figure 3

Table 2. Financial evaluations of one’s younger relatives predict the extent to which one supports spending on young adult-oriented policies

Figure 4

Table 3. Financial evaluations of one’s younger relatives predict whether one prioritises young adult-oriented policies in a trade-off task

Figure 5

Table 4. Financial evaluations of one’s younger relatives predict whether one supports the incumbent Conservative Party, and this association is mediated by perceptions of how well the Conservatives represent young people

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