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From Defensive to Transformative Business Diplomacy: The British South Africa Company and the End of Chartered Company Rule in Rhodesia, 1910–1925

Published online by Cambridge University Press:  09 June 2022

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Abstract

Chartered companies were important tools of European colonialism, but also institutions with a political agenda of their own. In this study, we focus upon one key chartered company, the British South Africa Company, in particular the ending of its charter in 1923/24, in order to study the business diplomacy strategies employed by the company. We show how the company during the period under study moved from a reactive and defensive diplomacy strategy concerning its charter, to a proactive and transformative strategy. In this way, the company managed to renegotiate the terms under which it operated so that it eventually came to accept and even embrace the ending of chartered rule, rather than to oppose it.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
Copyright © 2022 The President and Fellows of Harvard College
Figure 0

Figure 1. Price quotations of British South Africa Company shares on the London Stock Exchange, by month, 1910–1925 (£ sterling, current prices). Note: The vertical lines show the timing of particular events discussed in the article: January 1914, the issue of unalienated lands referred to Privy Council; October 1914, BSAC's charter extended for ten-year period; July 1918, decision by Privy Council; January 1921, Cave Commission award announced; July 1922, announcement of provisional agreement between BSAC and Union of South Africa; October 1922, referendum in Southern Rhodesia; October 1923, end of chartered rule in Southern Rhodesia; April 1924, end of chartered rule in Northern Rhodesia. (Source: Global Financial Data.)