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2 - The Methods and Methodology of Micro-sociology

Published online by Cambridge University Press:  26 October 2023

Isabel Bramsen
Affiliation:
Lund University

Summary

This chapter introduces micro-sociological methodologies and analytical strategies, including the ontological and epistemological underpinnings of micro-sociology. The chapter proposes three micro-sociological strategies: studying key events, interaction ritual chains, and patterned phenomena. The chapter shows how micro-sociological analysis can be conducted with various methods but focuses mainly on video data analysis (VDA), because this method is particularly well-suited for capturing micro-dynamics of rhythm, emotions, and bodily interaction. The chapter shows how to gather, code, and analyze video material and illustrates how VDA can be triangulated with other methods. Likewise, the chapter presents positivist and post-positivist epistemologies of VDA. The chapter further discusses dilemmas of VDA related to (1) access and availability, (2) validity and veracity, (3) data presentation, and (4) ethics. Finally, the chapter presents the data sources, methods, and methodological considerations that make up the empirical basis of the book.

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