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Appendix A

from 14 - Commoning through Interactions

Published online by Cambridge University Press:  06 June 2026

Edited by
David Gindis
David Gindis
Affiliation:
University of Warwick

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Chapter
Information
Governing Corporate Knowledge Commons , pp. 335 - 336
Publisher: Cambridge University Press
Print publication year: 2026
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This content is Open Access and distributed under the terms of the Creative Commons Attribution licence CC-BY-NC-ND 4.0 https://creativecommons.org/cclicenses/

Appendix A

Purpose of the Study

In this case study, we aim to examine both organization-driven and influencer-driven communities to compare which elements support value-oriented and responsible communities among the different described actors. Two main topics guide this research: organizational communityship and influencer-driven communityship.

Topic 1: Organizational Communityship

The topic of organizational communityship addresses how INSTINCT3 translates the individual value-oriented leadership of its employees into collective values for the company. What rules, routines, roles, and mindsets are essential for developing a value-oriented and responsible employee community? How are these elements introduced, practiced, and/or evaluated?

Questions

  • Can you briefly introduce yourself? (Also, media usage, socials, how long active on socials?)

  • How long have you been with the team?

  • What is your role at INSTINCT3, and who do you work with?

  • What does a typical workday look like for you?

  • What important experiences have you had on the job since you started working here?

  • What opportunities do you have to contribute to the team’s tasks and content?

  • How do you handle feedback from the team?

Topic 2: Influencer-Driven Communityship

The Topic of Influencer-Driven Communityship Concerns Communication between Influencers and Their Community

How is the organizational community approach (and its rules, routines, roles, and mindsets) translated by influencers through interaction and communication in their online communities? How do community participants evaluate this interaction and communication from influencers? How do these evaluations/feedback influence the way INSTINCT3 cocreates communication with both communities (organizational and influencer-driven)?

Questions

  • How does your role in the team relate to working (as/with) content creator in the team?

  • What aspects are important in the collaboration between the team and content creators in the team?

  • Which socials are important for the connection between content creators and followers?

  • What aspects/topics related to socials are currently important to you?

  • How do these topics integrate into your daily work?

  • How do you handle feedback from the communities/socials?

  • What is the role of participants in the communities concerning your content creators? How do they interact with each other?

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  • Appendix A
  • Edited by David Gindis, University of Warwick
  • Book: Governing Corporate Knowledge Commons
  • Online publication: 06 June 2026
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  • Appendix A
  • Edited by David Gindis, University of Warwick
  • Book: Governing Corporate Knowledge Commons
  • Online publication: 06 June 2026
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Appendix A
  • Edited by David Gindis, University of Warwick
  • Book: Governing Corporate Knowledge Commons
  • Online publication: 06 June 2026
Available formats
×