Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Chapter 15 Going to a Safe Place: (Re)Qualifying Market Sites in the Context of a Global Pandemic
- Chapter 16 #CovidArcadia: The Pandemic Conditions of the Emergence of Digital-Affective Atmosphere
- Chapter 17 Making Space and Beating a Path to a Marketplace: The Uneven Spatial Ordering of Christmas Tourism Markets
- Chapter 18 Small Trading Circuits and Micro-Logistics in Pericapitalist Markets
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 16 - #CovidArcadia: The Pandemic Conditions of the Emergence of Digital-Affective Atmosphere
from Part IV - Markets in Motion: Places and Spaces
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Chapter 15 Going to a Safe Place: (Re)Qualifying Market Sites in the Context of a Global Pandemic
- Chapter 16 #CovidArcadia: The Pandemic Conditions of the Emergence of Digital-Affective Atmosphere
- Chapter 17 Making Space and Beating a Path to a Marketplace: The Uneven Spatial Ordering of Christmas Tourism Markets
- Chapter 18 Small Trading Circuits and Micro-Logistics in Pericapitalist Markets
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
This chapter draws on a mixed-method project that explored retail market encounters in Edinburgh during the pandemic. It borrows from Walter Benjamin’s methodological and conceptual approach in the arcades project to explore how online settings, notably Instagram, function as market spaces. Arcades, for Benjamin, work by using their architecture to create atmospheres conducive to specific actions – lingering, browsing and purchasing. Arcades and Instagram share material and technical features that are orchestrated to shape action and in this both parallel the functions of ‘market devices’. The significance of space, as an element in ‘the equipment and devices’ which give market ‘action a shape’ has long been acknowledged in market studies (Callon 1998: 22) but how retail space works to devise action has had little attention. In describing how Instagram provided ‘digital-affective premises’ during the pandemic we advance three broader propositions. First, that market spaces are necessarily market devices because they are designed to produce action. Second, that while scholarship has exposed the material and technical elements of market devices, it had said much less about their sentimental or affective elements. Finally, that market spaces showcase how technical-sentimental, digital-affective elements interact in giving action its shape.
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- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 256 - 279Publisher: Cambridge University PressPrint publication year: 2024
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