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Published online by Cambridge University Press:  27 October 2025

Edited by
David Tan ,
Jeanne Fromer  and
Dev Gangjee
David Tan
Affiliation:
National University of Singapore
Jeanne Fromer
Affiliation:
New York University
Dev Gangjee
Affiliation:
University of Oxford

Information

Type
Chapter
Information
Fashion and Intellectual Property , pp. xi - xii
Publisher: Cambridge University Press
Print publication year: 2025
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NC
This content is Open Access and distributed under the terms of the Creative Commons Attribution licence CC-BY-NC 4.0 https://creativecommons.org/cclicenses/

Figures

  1. 1.1Official ‘GUCCY’ merchandise by Gucci.

  2. 1.2Official ‘FAKE NOT’ Gucci bag.

  3. 1.3The Hacker Project by Gucci.

  4. 1.4The Hacker Project by Balenciaga.

  5. 2.1Google Ngram view of ‘Post-scarcity’, 1900–2010.

  6. 2.2The Gartner Hype Cycle.

  7. 3.1Stella McCartney colour-blocked dresses.

  8. 3.2Müller-Lyer illusion.

  9. 3.3The Müller-Lyer illusion applied to garment design.

  10. 3.4Effective and ineffective camouflage.

  11. 3.5Pharrell Williams wearing the ‘damoflage’ print.

  12. 3.6Varsity’s claimed design.

  13. 4.1Example of cross-market entrants – Adidas’ Y-3 Fall/Winter 2022 Collection.

  14. 4.2Nike Air Force 1 trade dress vs Geiger’s alleged infringing products.

  15. 4.3Logo-fication of designs: (left) Burberry’s check trademark used upon a sneaker; (right) Louis Vuitton quatrefoils and flowers trademarks used upon a sneaker.

  16. 4.4State of Escape neoprene bag.

  17. 4.5Registered shape marks of Diesel: (left) shape mark (#986713); (right) sole mark (#986709).

  18. 4.6Shape trademark applications (actual) and relative to annual trademark applications per year (January 1, 1996–December 31, 2021).

  19. 4.7Class 25 shape trademark applications (actual) and relative to annual shape trademark applications per year (January 1, 1996–December 31, 2021).

  20. 4.8Whole shoe trademark applications and status (n=55, January 1, 1996–December 31, 2021).

  21. 6.1Upward trend in fashion-related patents.

  22. 6.2Lululemon sleeve patent.

  23. 6.3Patents issued to large fashion firms by year (2000–2022).

  24. 6.4Body-enhancing garment patent.

  25. 6.5Shading patent for aesthetic effects via optical illusions.

  26. 6.6Anatomy-enhancing shading on jeans.

  27. 6.7Cheerleader uniforms at issue in Star Athletica v. Varsity Brands.

  28. 7.1(left) The claimant’s Pointed Loafer and (right) the defendant’s Pointy Flat.

  29. 7.2A WaterRower machine.

  30. 8.1Upcycled coat by Duran Lantink.

  31. 9.1Shanzhai ‘GUDID’ evocative of ‘GUCCI’.

  32. 9.2Shanzhai ‘CALVNI KELIN’ evocative of ‘CALVIN KLEIN’.

  33. 9.3Shanzhai ‘CHAINE’ evocative of ‘CHANEL’.

  34. 9.4Shanzhai ‘CHRISTAN DORIO’ evocative of ‘CHRISTIAN DIOR’.

  35. 9.5Handbags – knockoffs of FENDI, LOUIS VUITTON and GUCCI.

  36. 9.6Wallets – knockoff of LOUIS VUITTON with own brand name ‘REVIVALSM’.

  37. 9.7Handbags – knockoff of LOUIS VUITTON ‘Damier’ but no logo.

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  • Figures
  • Edited by David Tan, National University of Singapore, Jeanne Fromer, New York University, Dev Gangjee, University of Oxford
  • Book: Fashion and Intellectual Property
  • Online publication: 27 October 2025
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  • Figures
  • Edited by David Tan, National University of Singapore, Jeanne Fromer, New York University, Dev Gangjee, University of Oxford
  • Book: Fashion and Intellectual Property
  • Online publication: 27 October 2025
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  • Figures
  • Edited by David Tan, National University of Singapore, Jeanne Fromer, New York University, Dev Gangjee, University of Oxford
  • Book: Fashion and Intellectual Property
  • Online publication: 27 October 2025
Available formats
×