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How Creativity Unlocks Innovation, Collaboration, and Mental Agility

Published online by Cambridge University Press:  13 March 2025

Megan Paonessa*
Affiliation:
English Department at the Klinger College of Arts and Sciences, Marquette University, Milwaukee, WI, USA
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Abstract

This article examines the transformative power of creative play in enhancing innovation, collaboration, and mental agility within professional and educational settings. It differentiates “creative play” from talent and leisure, arguing that creativity is an essential, learnable behavior. Drawing on personal experiences from the advertising industry and academia, as well as psychological research and case studies, the article illustrates how activities such as artist’s dates, museum visits, and drawing exercises stimulate cognitive flexibility and boost productivity. By advocating for the integration of creative practices into daily routines, it highlights the importance of fostering environments that support creative thinking and adaptability to drive innovation and maintain mental agility in a rapidly evolving technological landscape.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
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