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A new intuitionism: Meaning, memory, and development in Fuzzy-Trace Theory

Published online by Cambridge University Press:  01 January 2023

Valerie F. Reyna*
Affiliation:
Cornell University, Center for Behavioral Economics and Decision Research, Human Development, Psychology, Cognitive Science, and Neuroscience (IMAGINE Program), Cornell University, Ithaca, NY 14853
*
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Abstract

Combining meaning, memory, and development, the perennially popular topic of intuition can be approached in a new way. Fuzzy-trace theory integrates these topics by distinguishing between meaning-based gist representations, which support fuzzy (yet advanced) intuition, and superficial verbatim representations of information, which support precise analysis. Here, I review the counterintuitive findings that led to the development of the theory and its most recent extensions to the neuroscience of risky decision making. These findings include memory interference (worse verbatim memory is associated with better reasoning); nonnumerical framing (framing effects increase when numbers are deleted from decision problems); developmental decreases in gray matter and increases in brain connectivity; developmental reversals in memory, judgment, and decision making (heuristics and biases based on gist increase from childhood to adulthood, challenging conceptions of rationality); and selective attention effects that provide critical tests comparing fuzzy-trace theory, expected utility theory, and its variants (e.g., prospect theory). Surprising implications for judgment and decision making in real life are also discussed, notably, that adaptive decision making relies mainly on gist-based intuition in law, medicine, and public health.

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Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2012] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Figure 1: Tenets of fuzzy-trace theory tested in research on memory, judgment, and decision making

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Figure 2: Example of fuzzy-trace theory explanation of decision making for a gain-framed option

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Table 1: Examples of domains of evidence for fuzzy-trace theory with illustrative references (core judgment-and-decision-making overviews are Reyna, 2008; Reyna & Brainerd, 1995a; 2008; 2011; Reyna, Estrada et al., 2011)

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Figure 3: A new intuitionism: Fuzzy meaning

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Figure 4: Nonnumerical framing effects. Deleting numbers from framing problems and replacing them with vague words, “some” and “none” (probabilities deleted = 200 saved vs. some probability of saving 600 and a higher probability of saving none; outcomes deleted = some saved vs. 1/3 probability of saving many and 2/3 probability of saving none; both deleted = some saved vs. some probability of some saved and some probability none saved); Reyna & Brainerd, 1991, 1995

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Table 2: Predictions of prospect theory and fuzzy-trace theory for three selective attention conditions (one example shown, but effects have been replicated for many problems).

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Figure 5: Selective attention effects. Framing problems with variations in gambles—focusing on nonzero complement shown at the left, both complements (traditional presentation) shown in the middle, or zero complements shown at the right. Labels are shown for the Asian disease problem, but the data are from multiple problems (each of which shows the effect).