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Placebo effects in alternative medical treatments for anxiety: false hope or healing potential?

Published online by Cambridge University Press:  26 August 2025

Álex Escolà-Gascón*
Affiliation:
Department of Quantitative Methods and Statistics, Comillas Pontifical University , established by the Holy See, Vatican City State
Neil Dagnall
Affiliation:
Faculty of Health, Psychology and Social Care, Manchester Metropolitan University , Manchester, UK
Kenneth Drinkwater
Affiliation:
Faculty of Health, Psychology and Social Care, Manchester Metropolitan University , Manchester, UK
Abdrew Denovan
Affiliation:
School of Psychology, Liverpool John Moores University , Liverpool, UK
Julián Benito-León*
Affiliation:
Department of Neurology, University Hospital, 12 de Octubre, Madrid, Spain Instituto de Investigación Sanitaria Hospital 12 de Octubre (Imas12), Madrid, Spain Centro de Investigación Biomédica en Red sobre Enfermedades Neurodegenerativas (CIBERNED), Madrid, Spain Department of Medicine, Faculty of Medicine, Complutense University, Madrid, Spain
*
Corresponding authors: Álex Escolà-Gascón and Julián Benito-León; Emails: aescola@icade.comillas.edu; julianbe@ucm.es
Corresponding authors: Álex Escolà-Gascón and Julián Benito-León; Emails: aescola@icade.comillas.edu; julianbe@ucm.es
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Abstract

Objective

To investigate whether anxiety reductions attributed to healing crystals reflect placebo responses driven by conditioning and belief-related biases rather than specific therapeutic effects.

Methods

In a randomized, controlled study, 138 adults were classified as believers or nonbelievers in crystal efficacy and assigned to rose quartz (experimental) or a visually matched placebo. Participants followed a standardized 14-day protocol. Anxiety was assessed pre- and post-intervention with the Beck Anxiety Inventory and the Spanish Kuwait University Anxiety Scale. Multilevel analyses of variance (ANOVA) and Bayesian models were used to evaluate main effects, interactions, and evidence for treatment specificity.

Results

Anxiety reductions occurred only among believers, regardless of crystal assignment. No differences were detected between groups in primary outcomes, and improvements did not exceed the magnitudes typically associated with placebo responses. Bayesian estimates favored the null hypothesis for specific treatment effects. Preexisting belief strongly predicted perceived efficacy and symptom change, consistent with causal illusions plausibly shaped by conditioning mechanisms. Nonbelievers showed no reliable improvement.

Conclusion

Healing crystals did not demonstrate anxiolytic effects beyond those of the placebo. Symptom change was mediated by expectancy and conditioning, particularly in individuals inclined toward intuitive or magical thinking. Although nonspecific, context-dependent factors—such as elements of the therapeutic alliance—may amplify placebo responsiveness in clinical settings, these findings do not support attributing inherent therapeutic value to crystals. Future work should delineate how expectations, clinician-patient rapport, and related variables interact to shape placebo response and how such mechanisms might be ethically leveraged to enhance evidence-based care without promoting pseudoscientific practices.

Information

Type
Original Research
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Figure 1. Basic hypothetical model of classical conditioning applied to nonbelievers using rational information processing. In green, the unconditioned stimuli are specified; in blue, the neutral stimuli; in lilac, the conditioned stimuli; in orange, the unconditioned responses; and in red, the conditioned responses. Note that “normality” could be also classified as a set of conditioned stimuli (CS). To avoid confusions, in this research, the category “normality” should be understood as the daily events that generate a certain baseline by default. Therefore, this category is considered an unconditioned stimulus because the subject’s response happens automatically.

Figure 1

Figure 2. Basic hypothetical model of classical conditioning applied to believers in mineral magic and using irrational information processing. In green, the unconditioned stimuli are specified; in blue, the neutral stimuli; in lilac, the conditioned stimuli; in orange, the unconditioned responses; in red, the conditioned responses; and in brown, the magical beliefs preceding the CS1 stimulus. Note that “normality” could be also classified as a set of conditioned stimuli (CS). To avoid confusions, in this research, the category “normality” should be understood as the daily events that generate a certain baseline by default. Therefore, this category is considered an unconditioned stimulus because the subject’s response happens automatically.

Figure 2

Figure 3. Participant selection process and group distribution. The notation “(N = 68)” in the central right section of the figure refers to the 68 nonbeliever participants who were randomly assigned to the experimental or control condition.

Figure 3

Figure 4. Differential associations between believers and nonbelievers. Note that “normality” could be also classified as a set of conditioned stimuli (CS). To avoid confusions, in this research, the category “normality” should be understood as the daily events that generate a certain baseline by default. Therefore, this category is considered an unconditioned stimulus because the subject’s response happens automatically.

Figure 4

Figure 5. Network plot with multilevel comparisons utilized in this research (see red). Note that multilevel comparisons include C1 and C2 groups, but there is not enough space to draw the red arrows. The group comparisons at the same level are in gray. Important warning: Consider “B” as the experimental independent variable (where B1 = control group and B2 = experimental group); “A” as the belief systems variable (where A1 = believers and A2 = nonbelievers); “C” as the longitudinal measurements (where C1 = pre-test and C2 = post-test). The bracket means that variable B is nested in variable A. Clarification: variable “B” has different nested groups in variable “A.” Therefore, the interaction A$ \times $B cannot be carried out in this multilevel design, since B1 is not nested in A2, for instance.

Figure 5

Table 1. Descriptive Statistics for Only Variables (marginal means)

Figure 6

Table 2. Descriptive Statistics per Variables and Groups

Figure 7

Table 3. Example of a Multilevel Contingency Table with the Location of Each cell. In each cell, there will be the mean corresponding to each dependent variable (see Table 1)

Figure 8

Table 4. Analysis of variance, Main Effects of Variables, and Bayesian Approach

Figure 9

Table 5. Simple main and interaction effects Analysis for the Pretests

Figure 10

Table 6. Simple Main and Interaction Effects Analysis for the Post Tests

Figure 11

Table 7. Simple Main and Interaction Effects Analysis for the Believers

Figure 12

Table 8. Simple Main and Interaction Effects Analysis for the Believers (continuation Table 7)

Figure 13

Table 9. Simple Main and Interaction Effects Analysis for the Nonbelievers

Figure 14

Table 10. Simple Main and Interaction Effects Analysis for the Nonbelievers (continuation Table 9)

Figure 15

Figure 6. Graph of means of anxiety levels comparing the groups of the experiment. Each graph specifies whether anxiety levels were measured with the BAI or the KUAS.

Figure 16

Table 11. Correlation and Regression Model between Pre- and Post-Concerning Healing Crystals Effectiveness Beliefs