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3 - Classifying Balloons

Published online by Cambridge University Press:  11 June 2026

Rebecca Adler-Nissen
Affiliation:
University of Copenhagen
Kristin Anabel Eggeling
Affiliation:
Norwegian Institute of International Affairs

Summary

We step inside a closed-door customs committee meeting in Brussels, following Louise and her colleagues his chapter offers a rare, immersive account of a customs committee working group, where twenty-seven member states, interpreters and Commission officials grapple with the minutiae of classifying consumer goods – from vacuum cleaner parts to decorative balloons – amidst a whirlwind of digital tools, linguistic compromises and political maneuvering.

Through vivid ethnographic detail, we reveal how EU law is crafted. Here, the classical diplomat – negotiator, mediator, generalist – confronts the realities of digital mediation. Through Louise’s eyes, and in rare ethnographic detail, we witness the labour of multilingual lawmaking: interpreters juggling languages and distractions, delegates scrolling for images to clarify a product’s classification and the relentless clicking of keyboards as twenty-seven member states haggle over every word, comma and image in a three-column Word document.

This chapter reveals how digital technologies, while promising efficiency and speed, also fragment attention and introduce new layers of complexity. The negotiation room becomes a microcosm of the EU’s ‘Brussels effect’ – its power to set global standards – where the mundane (classifying vacuum cleaner parts or decorative balloons) intersects with the monumental (shaping trade, safety, and environmental rules for 500 million citizens). As interpreters and diplomats alike rely on digital tools to bridge linguistic and political divides, the chapter asks: How is the craft of diplomacy transformed when screens and algorithms mediate human judgement? And what does this mean for the future of EU governance, as AI begins to reshape the invisible labor that keeps the Union running?

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